Prometheus Consulting Services. | Brand
3 days ago
Roles and responsibilities
Corporate Brand & Marketing Communication across Company (B2C)
• Build out the CLIENT brand narrative as a purpose driven organization and ensure that there is a
consistent CLIENT corporate narrative across businesses and the organization.
• Use a data driven approach based on consumer research to determine their efficacy and impact and to make course corrections where necessary.
• Select, ideate and partner with agencies on the execution of the brand repositioning.
• Provide the brand guidelines and guardrails for the master brand and its use by, parent and child brands(domestic and overseas) and to ensure that all BU campaigns both online and offline do not dilute or detract from the overall CLIENT brand strengths and corporate narrative.
• To review and give feedback on all key B2C BU campaigns (online and offline) and communication of overseas office sand companies.
• To provide key inputs and work reporting manager to monitor and guide the corporate media agency (offline & online) for CLIENT.
• To standardize briefs for creative agencies, mainline creative and criteria for appointment of creative agencies both offline and online to raise the quality of collaterals and to negotiate better vendor rates.
• To create standard guidelines for execution agencies across businesses for BTL, Events, Printing, Photographers etc and to leverage economies of scale where applicable.
• To conduct regular audit of rates and collateral output across CLIENT businesses for better quality control on output and for the optimization of costs.
Social Media Platforms for CLIENT Corporate
• To work with reporting manager to drive thought leadership for the CLIENT brand on digital and to successfully launch and build the brand on digital.
• Drive Social Media Strategy &Execution: Devise content strategy and seed content through, targeted publications, social media etc and guide the creative content team to ensure we
are capturing photographs and videos in the right manner and to ensure that content is being refreshed on all assets in a consistent and timely manner.
• To enhance the impact and performance of digital channels based on the metrics defined
Requisite Qualification Essential
Graduate in any discipline with
Post Graduate Qualification in Marketing
Essential 5 -7 years of relevant work experience in Brand Management, offline and online media planning and execution, Digital Marketing, market research, BTL activation, events, channel
marketing, trade marketing.
Preferred Experience in Marketing communications development.
Special Skills Required
1. Marketing expertise
2. Strong Communication skills
3. Expertise in branding and brand communication.
4. Experience in Creative and Collateral Creation
5. Good data skills
4. Good interpersonal skills
5. Good collaboration skills
6. Ability to influence key stakeholders.
7. Strong execution skills and delivery experience.
8. Digital Marketing and Social Media experience skills
Preferred Skills Required
Experience of working in an organization with multiple lines of Business
Experience of working in B2C businesses
Expertise in Brand Management Creative Orientation Strong Execution Track Record
Interested candidate can share resume at:
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