Freelancer Graphic Designer with Content Creation Expertise

Company: KaaryaConnect Location: Remote (strong preference for candidates based in Hyderabad, Telangana, or AP) Employment Type: Freelance / Contract (with potential to extend) Experience: 3+ years in industry Compensation: Negotiable Start: Immediate in the next 24hrs Company Description KaaryaConnect is a growing startup focused on connecting households and communities with trusted, traditional service providers - purohits, astrologers, caterers, photographers, decorators, musicians, and more. We are building a digital ecosystem that respects Sanatana Dharma, local culture, and trust, while delivering a simple, app-based experience across India. We are a product-first, design-conscious team working across web and mobile apps, onboarding, and digital campaigns. As we scale provider onboarding and customer acquisition, we are looking for a freelance Graphic & Video Designer to own our visual storytelling across platforms. Role Summary We are looking for a hands-on graphic and video designer who can create: Short promotional videos and reels App explainer and onboarding videos (screen-record + overlays) Posters, banners, thumbnails, and performance creatives for digital campaigns Consistent visual assets aligned with our brand, in collaboration with UI/UX designers and developers You will work closely with the Onboarding & Field Marketing Manager , UI/UX team , and Founders to support provider onboarding, marketing campaigns, and in-app communication. Role Description In this role, you will: Own the end-to-end creative output for video, static, and motion graphics . Convert product flows, app screens, and onboarding journeys into clear, engaging explainer videos . Support the onboarding team with creatives for provider recruitment, training, and communication. Work with the UI/UX and development teams to ensure brand consistency across app, website, and social media. Adapt creatives for multiple channels - Instagram, WhatsApp, YouTube, LinkedIn, website, and in-app banners. This role is ideal for someone who is independent, fast, and comfortable working with early-stage startups . Day-to-Day Responsibilities Create short-form videos and reels (15-60 seconds) explaining: How providers sign up and onboard Key benefits and features of the KaaryaConnect app Campaigns, offers, and success stories Design posters, social media posts, story cards, thumbnails, and banners for: Provider onboarding campaigns Festive and event-based promotions Brand awareness and engagement content Work with the product team to: Design and refine screens for tutorials (screen capture + overlays, callouts, labels) Highlight flows like login, profile creation, pricing setup, and calendar management Collaborate with UI/UX designers to: Maintain brand guidelines (colors, fonts, iconography, imagery style) Ensure assets are production-ready for web and mobile Coordinate with the Onboarding & Field Marketing Manager to: Develop creatives for offline/online outreach Support field campaigns with posters, flyers, and simple explainer videos Manage and organize design files, video assets, and templates for reuse. Required Qualifications & Skills 2+ years of experience in graphic design and video editing (agency, startup, freelance, or in-house). Strong portfolio showcasing: Social media creatives Short explainer or promo videos Basic motion graphics / text animation Proficiency with design and video tools such as: Adobe Photoshop / Illustrator / XD or Figma Premiere Pro / After Effects / DaVinci / CapCut (or equivalent) Ability to: Take a rough idea or product flow and convert it into clean, simple visuals Add clear on-screen text, highlights, and pointers during screen recordings Design for mobile-first audiences (Reels, Shorts, Stories, WhatsApp creatives) Strong sense of layout, typography, spacing, and color balance. Comfortable working with remote teams , taking feedback, iterating quickly, and managing deadlines.