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Video Editor For Performance Marketing

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Kanpur, India Sadhna.co Full time

We are looking for a video editor who understands how performance marketing works. This role is not about making aesthetic videos — it is about creating ads that stop people from scrolling and make them buy.You will work closely with our marketing team to produce fast, punchy, high-performance videos for Meta, Google and Amazon.Key Responsibilities Edit short-form ads specifically for Meta, Instagram Reels, YouTube Shorts and Amazon listings.Build strong hooks, fast pacing, clear messaging and clean layouts that drive clicks and conversions.Create multiple variations of each concept for A/B testing.Edit UGC videos, product demos, founder videos and testimonials into high-converting ads.Add captions, overlays, graphics, transitions and sound design that enhance the message.Study competitor ads and adapt winning styles to our brand.Work with the performance team to understand what is working and improve future edits.Deliver fast turnarounds while maintaining quality.Required Skills Strong command of Adobe Premiere Pro.Basic ability in After Effects or comfort with motion graphics templates.Experience editing ads or short-form content with fast cuts and strong retention.Understanding of what makes an ad effective:First 3 secondsStory flowRetentionCall-to-actionAbility to use AI tools like HeyGen, CapCut Pro, Runway etc.Good sense of music selection and pacing.Ability to organize raw footage, follow naming systems and maintain a clean workflow.Good to Have Experience with D2C, ecommerce or brand creatives.Understanding of UGC structures (problem → proof → product → CTA).Ability to brainstorm scripts and concepts along with the team.Experience 0–2 years of experience.Freshers with a solid portfolio are welcome.How We Work We are a fast-moving team. We test a lot of ideas, we kill what doesn’t work, and we scale what performs well. If you enjoy experimenting, watching data, learning quickly and creating content that directly improves sales, you will fit right in.