Marketing Executive/Senior Executive

1 week ago

Kolkatta, India Rollick Ice Cream Full time
Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state of the art manufacturing units in Kolkata. It has a fast growing network of over 500 distributors across the region. These products are available in more than 20,000 retail outlets and 600 pushcarts. Rollick has a unique range of products catering to all tastes and preferences. website:

The ATL & Digital Marketing role is responsible for developing and executing integrated marketing campaigns, with a focus on both above-the-line (ATL) strategies and digital marketing initiatives. The role enhances the brand’s presence across traditional and digital channels, ensuring consistent messaging and effective audience engagement. It also drives digital optimization efforts, including SEO and content strategy, to strengthen the brand's visibility and reach. The role requires moderate travel for business purposes.

Execute integrated marketing campaigns that align with brand objectives, utilizing both ATL (TV, radio, print) and digital marketing channels.
Manage campaign budgets, ensuring efficient allocation of resources across ATL and digital platforms.
Above-the-Line (ATL) Marketing:
Coordinate with creative agencies to develop impactful TV, radio, print, pos & retail merchandising creatives.
Track and analyze ATL campaign performance through MIS reporting to assess reach and effectiveness, providing insights for refining future strategies and optimizing media spend.
Digital Marketing & Optimization:
Develop and maintain a content calendar for digital platforms, ensuring content consistency and audience engagement.
Coordinate with digital marketing agencies for creation of digital content (blogs, social media, web, influencer content, video content).
Monitor digital performance metrics, such as website traffic, social media engagement, and conversion rates, to identify optimization opportunities, cost per reach, cost per influencer.
Coordinate with agencies for spends/boosting on social media platforms and track performance on weekly basis.
Performance Monitoring & Analytics:
Monitor and analyze ATL and digital campaign performance, generating reports to measure success against key performance indicators (KPIs).
MIS Making:
Assist in the collection, analysis, and tracking of data to prepare reports & support decision-making for senior management, ensuring all data is up-to-date and aligned with departmental goals.
Creative Agencies
Digital Marketing Consultants
Marketing Team
MBA in Marketing
~3-4 years of experience in ATL and digital marketing, preferably in FMCG or consumer goods

Proficiency in Excel
Campaign Management (ATL and Digital)
Content Creation and Strategy
Data Analytics and Performance Tracking
Budgeting and Resource Allocation for Marketing
Cross-Channel Marketing Integration
Brand Storytelling
Analytical and Data-Driven Decision Making
Creativity and Innovation in Marketing Approaches
Detail Orientation for Brand Consistency
Brand Visibility Improvement: Growth in brand awareness and reach.
Conversion Rate Optimization: Improvement in conversion rates from digital campaigns.
Pay range and compensation package

Rollick is committed to diversity and inclusivity in the workplace.

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