AGM/DGM – Marketing

3 days ago


Ahmedabad, India Cadila Pharmaceuticals Limited Full time

Key Responsibilities1. Marketing Strategy & ExecutionDevelop and deploy a robust marketing mix aligned with business objectives.Analyze IPM data to assess therapy trends, customer segmentation, and emerging market dynamics.Recommend strategic entry opportunities into new therapies and specialties in alignment with divisional goals.Implement innovative marketing strategies and tactics to ensure project success and drive business growth.Track market trends, forecast sales, and monitor brand performance metrics.Sustain and grow established brands and line extensions through targeted promotional strategies.Conduct ROI analysis for major marketing investments to ensure optimal resource utilization.Manage the product lifecycle effectively using the BCG matrix and other strategic frameworks.2. Market & Customer DevelopmentDevelop and execute strategies for market expansion and customer segmentation.Identify, engage, and manage Key Opinion Leaders (minimum 20–25 KOLs).Participate in key customer forums to influence decision-makers and strengthen brand positioning.Maintain competitive intelligence and design responses to evolving competitor strategies.Communicate differentiated value propositions and ensure alignment with field force teams.3. Team LeadershipLead and mentor Therapy Heads (GPMs) and Product Managers.Monitor performance against business goals, ensuring sustained brand growth and profitability.Build and promote a culture of innovation, excellence, and accountability.4. Field Force Support & TrainingEnsure effective field implementation of marketing strategies.Conduct joint fieldwork (18–20 days per quarter) to support and guide execution teams.Train the field force on promotional themes and evaluate implementation effectiveness.5. Budget ManagementDrive efficient cost and profit management across all marketing operations.Ensure optimal allocation of resources to maximize ROI.Coordinate with supply chain teams to maintain adequate inventory levels for uninterrupted market operations.Required SkillsStrong analytical and strategic thinking capabilities.Proven leadership and team management experience.Excellent communication, interpersonal, and collaboration skills.Preferred SkillsExperience managing large therapy portfolios.Strong understanding of market dynamics, customer segmentation, and oncology ecosystem.Pay Range & CompensationCompensation will be discussed during the interview process.How to ApplyInterested candidates may send their resume to:



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