Versa Networks | Marketing Manager | bangalore

1 month ago

bangalore, India Versa Networks Full time
About Us
Want to change the future of security integrated with networking?
Versa is looking to disrupt the way organizations build and secure their existing networking and security infrastructure to offer unparalleled performance and control. Come join the Versa team to help define our Secure Access Service Edge (SASE) product portfolio and build the next generation of networking and security products
Versa Networks, the leader in SASE, combines extensive security, advanced networking, full-featured SD- WAN, genuine multitenancy, and sophisticated analytics via the cloud, on-premises, or as a blended combination of both to meet SASE requirements for small to extremely large enterprises and Service Providers.
Job Responsibilities:
The Marketing Manager for the APAC region will be responsible for planning, executing, and optimizing marketing campaigns to drive lead generation, brand awareness, and product adoption. This role requires a strategic thinker with hands-on experience in field events management, ABM, and go-to-market strategies for product rollouts. The ideal candidate will have a strong understanding of the cybersecurity landscape and experience working within the SaaS B2B space.
You will:
1. Campaign Planning and Execution:
o Develop and execute integrated marketing campaigns tailored to the APAC region.
o Manage end-to-end campaign processes, including planning, budgeting, execution, and performance tracking.
o Collaborate with the global marketing team to align regional campaigns with overall marketing strategies.
2. Field Events Management:
o Direct - Plan, organize, and execute field events such as conferences, webinars, trade shows, and user group meetings.
o CoBranded w/partners - Plan, organize, and execute field events such as conferences, webinars, trade shows, and user group meetings.
o Work closely with the sales teams / Versa partners to ensure events align with sales objectives and lead generation goals.
o Manage event logistics, vendor relationships, and on-site event execution.
3. Account-Based Marketing (ABM): Nice to Have
o Develop and implement ABM strategies to target key accounts in the APAC region.
o Work with the sales team to create personalized marketing campaigns for high-value prospects and existing customers.
o Utilize intent data and insights to refine targeting and messaging for ABM initiatives.
4. Go-to-Market (GTM) Strategy: Nice to Have
o Lead the development and execution of GTM plans for new product rollouts in the APAC region.
o Coordinate with product management, sales, and global marketing teams to ensure successful product launches.
o Monitor and analyze the performance of GTM campaigns and adjust strategies as needed.
5. Content and Collateral Development:
o Create and localize marketing content, including case studies, whitepapers, blog posts, and sales collateral.
o Ensure all marketing materials align with brand guidelines and resonate with the APAC audience.
o Ensure customer/partner events have the right content, aligned with Versa’s go to market message, attendee personas and demographics.
6. Digital Marketing: (Social amplification of events)
o Manage regional digital marketing initiatives, including SEO, email marketing, and social media campaigns.
o Track and analyze campaign performance, providing insights and recommendations for optimization.
7. Market Research and Analysis:
o Conduct market research to understand regional trends, customer needs, and competitive landscape.
o Utilize market insights to inform marketing strategies and identify growth opportunities.
8. Metrics and Reporting:
o Track key marketing metrics to measure the effectiveness of campaigns and initiatives.
o Prepare regular reports for senior management, highlighting successes, challenges, and areas for improvement.
Qualifications:
· Bachelor’s degree in marketing, Business, or a related field.
· 10+ years of experience in marketing, with a focus on field events management, campaign planning, ABM, and GTM strategies.
· Proven experience in the SaaS B2B industry, preferably in the cybersecurity sector.
· Strong project management skills, with the ability to manage multiple campaigns and events simultaneously.
· Excellent communication and interpersonal skills.
· Proficiency in marketing automation tools, CRM systems, and analytics platforms.
· Strong analytical skills with the ability to interpret data and make data-driven decisions.
· Knowledge of the APAC, EMEA and ME region’s business culture and market dynamics.
· Ability to travel within the region and in EMEA/ME occasional travel.
Our Benefits
Versa Networks is a small but rapidly growing organization. It is built by people with vast experience in the networking industry. We are a pragmatic team with a healthy work-life balance. We offer competitive compensation packages with pre-IPO equity. Additionally, we offer a quality-of-life benefit to everyone in an inspiring environment with skilled and passionate co-workers. Our exciting company culture offers a great place to work and most important, to have fun.

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