Music Programme Manager

5 days ago

India Hoopr Full time
Content Strategy & Curation

• Define the overall programming strategy — what kind of music is showcased, when, and to

more music for travel

vlogs, corporate AVs, etc.).

Lead a team of curators, playlist editors, or content managers.

• Work closely with Music Acquisition, A&R, Marketing, Product, and Data teams.

• Guide curation based on content gaps, data insights, or upcoming product features.

Understand the needs of Hoopr's core users — Brands, Businesses & YouTubers

• Leverage data and analytics to inform curation decisions (e.g., Keep up with content trends on TikTok, YouTube, Instagram, etc., and adjust programming

Drive thematic campaigns like "Summer Essentials," "Creator Favorites," or "Top Songs for

Optimize playlist placements and homepage content to increase track discovery, downloads,

Coordinate with marketing for artist spotlights, new release pushes, or seasonal rollouts.

Content Performance Monitoring

• Track how playlists and curated collections perform in terms of engagement, usage, and

4–6 years of experience in music programming, editorial curation, or content strategy at a

music-tech company, DSP, media platform, or similar.

• Strong understanding of music genres, moods, and social media use cases

• sense of music discovery and audience needs.

• Comfortable working with data to make content decisions; experience interpreting

Experience collaborating cross-functionally with product, marketing, A&R, and content

operations teams.

• Excellent communication and project management skills, with the ability to manage

A strong global music sensibility with the ability to spot trends across platforms like TikTok,

Instagram, and YouTube.

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