Senior Content Writer

1 week ago

Ghaziabad, India Impetus Full time

Job Description8-14 years of experience with Master's Degree- Own, plan, visualize and manage the content function- leading the team of content writers, and working with the product marketing teams- Collaborate with designers, solution marketers, sales professionals, external influencers, and campaign teams to strategize, plan, write, and produce relevant content that meets the needs of both key stakeholders and our prospects- American English content writing to create assets and resources to drive and nurture leads (e.g. eBooks, whitepapers, infographics, guides, templates, email and landing page copy, etc.).- Support product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts) to articulate the benefits of our products- Planning and maintenance of an annual content marketing calendar- Assist with all steps of writing projects, from information gathering to content development, review, editing, design, compliance, proofreading and final publication- Help craft executive communication and marketing materials and tools to ensure clear, concise information is shared in a timely manner to key internal and external stakeholders- Write and edit copy for company newsletter and email marketing campaignsRoles & Responsibilities- Own, plan, visualize and manage the content function- leading the team of content writers, and working with the product marketing teams- Collaborate with designers, solution marketers, sales professionals, external influencers, and campaign teams to strategize, plan, write, and produce relevant content that meets the needs of both key stakeholders and our prospects- American English content writing to create assets and resources to drive and nurture leads (e.g. eBooks, whitepapers, infographics, guides, templates, email and landing page copy, etc.).- Support product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts) to articulate the benefits of our products- Planning and maintenance of an annual content marketing calendar- Assist with all steps of writing projects, from information gathering to content development, review, editing, design, compliance, proofreading and final publication- Help craft executive communication and marketing materials and tools to ensure clear, concise information is shared in a timely manner to key internal and external stakeholders- Write and edit copy for company newsletter and email marketing campaigns

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