Experiences Digital | Performance Manager | gurugram

1 month ago


gurugram, India Experiences Digital Full time

Company Description


Experiences Digital is a leader in digital media channels, specializing in content production, tech solutions, and digital signage services. Our focus is on generating predictable, sustainable, and scalable growth for our clients.


Position Overview:


We are seeking a dynamic and results-driven Performance Marketing Manager with specific expertise in Meta (Facebook/Instagram) and Google advertising platforms. The ideal candidate will have a proven track record of managing and optimizing campaigns on these platforms to drive performance and achieve business objectives.


Key Responsibilities:


  • Develop and execute performance marketing strategies specifically for Meta (Facebook/Instagram) and Google Ads.
  • Monitor and analyze campaign performance metrics on these platforms to ensure objectives are met and provide actionable insights for optimization.
  • Manage budgets for marketing campaigns, ensuring maximum ROI and efficiency.
  • Collaborate with cross-functional teams to create compelling ad creatives and landing pages tailored for Meta and Google that drive conversions.
  • Conduct A/B testing on Meta and Google campaigns to identify high-performing strategies and continuously improve campaign performance.
  • Stay updated with the latest trends, tools, and best practices in Meta and Google advertising.
  • Prepare detailed reports on campaign performance and present findings to stakeholders.




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