Senior Content Writer

Experience Required: 6–10 Years CTC: 4-6 LPA Employment Type: Full-Time About Gintaa At Gintaa, we’re redefining how Indians order food. With our focus on affordability, exclusive restaurant partnerships, and hyperlocal logistics, we aim to scale across India’s Tier 1 and Tier 2 cities. We’re backed by a mission-driven team and expanding rapidly. As we grow, we’re looking for a skilled Senior Content Writer to lead the creation of high-impact content across both marketing and product touchpoints. Role Summary: The Senior Content Writer will be responsible for producing a wide range of content — from SEO-optimized blogs and brand copy to clear, concise technical documentation for web, app interfaces, and features. The ideal candidate is both a storyteller and a strategist, with a strong command of content marketing, SEO, and technical writing for digital products. Key Responsibilities: Content Strategy & Execution: Develop and implement a content strategy aligned with marketing and product objectives. Develop and execute comprehensive content strategies aligned with brand positioning and marketing goals. Create high-quality, engaging content for various platforms, including: -Blog articles, food-related guides, and editorial features -Website and landing pages -In-app copy, push notifications, and promotional messages -Email marketing campaigns and newsletters -Social media and paid ad creatives SEO & Performance Optimization Conduct keyword research and implement on-page SEO best practices. Optimize content structure, headlines, metadata, and internal linking to improve search visibility. Monitor performance using tools like Google Analytics, Search Console, SEMrush/Ahrefs, and iterate based on insights. Technical & Product Content Translate complex product features and user flows into clear, concise, and user-friendly content. Write technical documentation, feature guides, FAQs, and onboarding content that enhances user understanding of the app. Collaborate with product managers, developers, and UX designers to ensure consistency and clarity in app-related content. Collaboration & Quality Assurance Work cross-functionally with SEO, design, marketing, and product teams. Maintain a consistent brand tone, voice, and content standards across all deliverables. Review and mentor junior writers or freelance contributors when required. Required Qualifications: Bachelor’s or Master’s degree in English, Journalism, Communications, Technical Writing, or a related field. 6–10 years of experience in content creation, with proven expertise in both content marketing and technical/product writing. Perform in-depth keyword research, competitor analysis, and search trend monitoring using tools like SEMrush, Ahrefs, Moz, etc. Implement SEO best practices, including metadata, alt text, interlinking, backlinking, readability optimization, etc. Manage and optimize content using Yoast SEO, Rank Math, or similar WordPress plugins. Strong portfolio showcasing SEO content, product documentation, and UI/UX writing. Excellent written and verbal communication skills. Proficiency with SEO tools (e.g., SEMrush, Ahrefs), content management systems (WordPress, HubSpot), and analytics platforms (Google Analytics, Search Console). Familiarity with writing for mobile apps, digital platforms, or SaaS products. Preferred Skills: Experience in food-tech, e-commerce, or consumer apps. Knowledge of UX writing principles and in-app content design. Basic understanding of HTML and structured content markup. Ability to work in agile environments and manage multiple deadlines. What We Offer: Opportunity to shape the voice of a growing food-tech brand A collaborative, high-growth environment with strong leadership support