Website Manager

Website Manager Department: Marketing Location: BLR / HYD / VSP Experience: 7 to 10 years Summary The Website Manager owns the performance, reliability, and evolution of GITAM’s Drupal website. The role requires marketing judgment, operational discipline, and strong technical capability. The manager oversees end-to-end website operations, drives content and UX improvements, manages decentralised contributors, and coordinates with developers to ensure a stable and scalable platform. This is a hands-on role with direct responsibility for content, quality, structure, and stakeholder alignment. Core Responsibilities 1. Website Operations Management ● Manage the Drupal ecosystem, including structures, templates, workflows, permissions, taxonomies, and configurations. ● Resolve functional issues or coordinate with developers for fixes. ● Maintain uptime, site speed, mobile readiness, and stable integrations. ● Oversee release cycles, QA, and documentation. ● Improve operational efficiency through automation where feasible. 2. Content Governance and Development ● Maintain governance across a decentralized content environment. ● Review, refine, and publish content. ● Ensure accuracy, consistency, and alignment with marketing priorities to maintain a cohesive brand image. ● Identify content gaps and drive the creation of new content. ● Establish standards and enforce adherence across departments. ● Develop high-quality top-funnel content formats, including a structured blog, student narratives, peer-to-peer features, and ongoing content series that keep the website dynamic and relevant. ● Create repeatable content processes that ensure the site remains active rather than static. 3. Stakeholder and Contributor Management ● Engage academic, admissions, marketing, alumni, and administrative units to understand needs and translate them into updates. ● Train decentralised contributors on Drupal and workflow processes. ● Build a structured content and operations cadence across teams. ● Maintain accountability and clarity on roles, responsibilities, and approvals. 4. UX and Experience Improvement ● Collaborate with UI and UX teams to enhance navigation, workflows, and design coherence. ● Utilise analytics to pinpoint areas of friction and suggest targeted enhancements. ● Ensure that layouts and templates support clear content and user goals. 5. Technical Coordination ● Translate business requirements into clear briefs for developers. ● Prioritise backlogs and enhancements based on impact. ● Validate deliverables through structured UAT. ● Ensure adherence to SLAs and quality standards. 6. SEO Alignment ● Partner with the SEO lead to align structure, metadata, content, and indexing. ● Maintain clean information architecture that supports discoverability. ● Ensure landing pages reinforce campaigns and admissions objectives. 7. Continuous Improvement and Roadmap Execution ● Treat the website as an active product with regular enhancements. ● Maintain a roadmap covering stability, UX, content, and capability upgrades. ● Drive disciplined execution with measurable outcomes. Required Skills and Experience ● 7 to 10 years in website operations, digital content, or digital product management. ● Hands-on experience with Drupal. ● Strong understanding of content structure, UX basics, and SEO fundamentals. ● Ability to write and refine content. ● Working knowledge of HTML, CSS, tagging, and analytics setup. ● Experience coordinating with technical teams and external vendors. ● Strong stakeholder management across decentralized environments. ● Capability to design processes and train contributors. Candidate Profile ● Operates with ownership and clarity. ● Comfortable with both strategic planning and hands-on execution. ● Proactive in identifying issues and opportunities. ● Structured in communication, documentation, and follow-through. ● Skilled at simplifying information for decision-makers and contributors. ● Learns quickly and adapts to evolving needs.