Akshayakalpa Organic | Content Writer | bangalore

4 weeks ago

bangalore, India Akshayakalpa Organic Full time

Akshayakalpa is India’s first and most significant, Organic Milk producer every day reaching about 150,000 households in Bengaluru, Chennai and Hyderabad. We believe a lot of wrong has been done to farmers and food in the last few decades and our attempt is to make it right for both. We do this by creating role model farmers in villages who can inspire other farmers to stay put, grow and thrive in their own villages.


Job Summary:

You’ll work closely with the Head of Content in creating a 360-degree content strategy and executing it. You will lead a team of writers to ensure that we effectively use content to inform our consumers about our products, how they are made, Indian agriculture, and help the brand bridge the gap between consumers and the source of their food.

The ideal candidate is an experienced professional with demonstrable creative writing skills and the ability to generate as well as review content. You should perform well under deadlines, can manage multiple projects and be detail-oriented.

You’ll help the team take content initiatives (which includes app content, the company blog and other marketing collateral) to ensure customer engagement, brand consistency and a positive customer experience.


Your key responsibilities will include:


Content Strategy & Planning:

  • Work closely with the Head of Content to develop and execute Akshayakalpa’s overall content strategy to drive brand awareness, customer engagement, and loyalty.
  • Create a comprehensive content calendar that aligns with the marketing, sales, and product teams’ objectives, incorporating seasonal campaigns, product launches, and brand initiatives.
  • Identify and capitalize on emerging content trends in the organic, health, and sustainability space to keep content fresh and engaging.


Content Creation & Optimization:

  • Oversee the creation of high-quality, engaging content across multiple formats, including blogs, social media posts, email newsletters, product descriptions, case studies, and video scripts.
  • Ensure all content adheres to Akshayakalpa’s brand voice, values, and messaging guidelines, while maintaining authenticity and clarity.
  • Optimize content for SEO, ensuring all content is search engine-friendly and drives organic traffic to the website and other digital platforms.


Cross-Functional Collaboration:

  • Work closely with the marketing, design, and digital teams to align content with broader marketing campaigns, product messaging, and audience targeting.
  • Collaborate with the product team to understand key product features and benefits, translating them into compelling content that resonates with customers.


Content Performance & Analytics:

  • Regularly analyze content performance metrics (traffic, engagement, conversion rates) to assess the effectiveness of content strategies.
  • Use data insights to refine content strategies, improve content formats, and enhance audience engagement.
  • Report on key content metrics and provide recommendations for optimization based on audience behavior and industry trends.



Brand Advocacy & Thought Leadership:

  • Position Akshayakalpa Organic as a thought leader in the organic and sustainability space by developing authoritative, educational, and insightful content.
  • Work on building the brand’s online presence, fostering community engagement, and amplifying Akshayakalpa’s unique value proposition through storytelling.


Quality Control & Editorial Excellence:

  • Ensure all content undergoes thorough quality checks, including proofreading, editing, and ensuring accuracy in facts and brand representation.
  • Maintain editorial consistency across all touchpoints of the customer journey, ensuring that all materials reflect the brand’s core values and messaging.


Team Leadership & Mentoring:

  • Lead and manage a team of content writers, designers, and other creative professionals, ensuring high standards of quality, creativity, and consistency.
  • Provide guidance and mentorship to junior content team members, helping them grow in their writing, creative processes, and professional development.
  • Foster a collaborative, innovative environment, encouraging team members to share ideas and continuously improve content processes.


Key Qualifications:

· 7-8 years of experience in content strategy, content management, and team leadership, with a strong portfolio of content that demonstrates creativity, strategy, and results.

· Proven ability to lead and inspire a team of content creators, designers, and marketers to execute complex content projects.

· Expertise in developing content strategies that drive traffic, engagement, and conversions, especially within the food, agriculture, organic, or sustainability industries.

· Deep understanding of SEO best practices, keyword research, and how to leverage content to enhance organic reach.

· Excellent writing, editing, and proofreading skills, with an eye for detail and quality.

· Strong experience with content management systems (e.g., WordPress, Drupal) and social media platforms (Facebook, Instagram, LinkedIn, etc.).

· Knowledge of analytics tools (Google Analytics, SEMrush, etc.) and ability to interpret data to refine content strategies.


Preferred Skills:

· Experience in the organic food industry, sustainable agriculture, or wellness content is highly desirable.

· Familiarity with email marketing, e-commerce, or branded content.

· Proficiency with design tools like Canva, Adobe Creative Suite, or similar platforms.

· Ability to produce and oversee multimedia content (videos, infographics, podcasts).


Why Akshayakalpa Organic?

· Be part of a purpose-driven organization committed to health, sustainability, and conscious living.

· Lead a creative team in a fast-growing company that values innovation, sustainability, and quality.

· Opportunity to shape Akshayakalpa’s content direction and make a meaningful impact on the organic food movement.

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