Marketing intelligence analyst

2 days ago

Trivandrum, India Good Methods Global Inc Full time

Role OverviewAs a Marketing Intelligence Analyst, you will work closely with the Sales and Marketing teams to drive data accuracy, consolidation, and analysis. Your insights will shape go-to-market strategies for new business acquisition, as well as cross-sell and upsell initiatives across Care Stack’s suite of products and services. You will be the go-to person for turning complex data into clear, actionable intelligence that enables smarter decisions and measurable growth.Key Responsibilities- Own and manage the cleanup, consolidation, and integrity of marketing and sales data across multiple sources.- Build and maintain reporting dashboards to track pipeline health, campaign performance, and revenue attribution.- Analyze customer and prospect data to generate insights for go-to-market planning, cross-sell, and upsell opportunities.- Partner with Sales and Marketing stakeholders to deliver data-driven recommendations for targeting, segmentation, and messaging.- Track and measure KPIs across the full funnel: from lead generation to opportunity creation, conversion, and expansion.- Conduct market and competitive intelligence research to support strategic initiatives.- Present findings and recommendations clearly to leadership and cross-functional teams.Skills & Qualifications- Bachelor’s degree in marketing, Business Analytics, Data Science, or related field.- 3+ years of experience in a marketing analytics, sales operations, or business intelligence role (Saa S/Healthcare preferred).- Strong data thinking and problem-solving skills with an ability to translate data into business insights.- Proficiency in SQL for data extraction and manipulation.- Advanced Excel skills for data modeling, pivot tables, and reporting.- Experience with BI and visualization tools (e.g., Power BI, Tableau, or similar).- Familiarity with data mining, analysis tools, and CRM/marketing automation platforms (Hub Spot/Salesforce a plus).- Strong communication and presentation skills, with the ability to explain technical findings to non-technical stakeholders.- Detail-oriented, organized, and comfortable managing multiple projects in a fast-paced environment.What We Offer- Opportunity to work with a fast-growing Saa S company at the forefront of dental technology.- Collaborative and dynamic team environment with exposure to cross-functional leadership.- Competitive compensation and benefits.- Room to grow into expanded roles as Care Stack scales globally.

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