Business Analyst

18 hours ago

Bangalore, India AppsForBharat Full time

Role Overview for Business Analyst:

We are seeking a highly motivated and self-driven Business Analyst with 2-4 years of experience in a B2C/D2C product startup. In this pivotal role, you will analyse data, generate insights, and help shape our business strategies. You will collaborate with cross-functional teams to ensure our products meet and exceed user expectations, driving growth and success.

Key Responsibilities:

  • Data-Driven Insights: Analyse complex datasets to inform business strategies, optimise product performance, and support decision-making.
  • Product Performance Analysis: Monitor and analyze product metrics like activation, retention, conversion, churn, engagement, funnel analysis.
  • Experimentation & A/B Testing: Plan, execute, and analyze A/B tests to evaluate the impact of changes or new features. Use data from A/B tests to make data-driven decisions and optimize the product.
  • User Behaviour Analysis: Deeply understand customer behaviour and translate insights into actionable recommendations that enhance product and marketing efforts.
  • Cross-Functional Collaboration: Partner with product managers, marketing, and engineering teams to ensure alignment on goals and seamless execution of business strategies.
  • Strategic Planning: Identify business opportunities, forecast challenges, and provide data-backed recommendations to senior management.
  • KPI Management: Define, monitor, and optimise key performance metrics across customer acquisition, retention, and overall product performance.
  • Market Research: Conduct thorough market research to stay ahead of industry trends, understand competitor strategies, and anticipate customer needs.
  • Process Improvement: Identify opportunities to streamline operations, enhancing efficiency and customer satisfaction.

What You Bring:

  • Experience: 2-4 years as a Business Analyst in a B2C/D2C product startup or a similarly dynamic environment.
  • Analytical Excellence: Strong analytical skills with a proven ability to work with large datasets and generate meaningful insights.
  • User-Centric Mindset: A deep understanding of user behaviour, customer journeys, and the importance of customer-focused design.
  • Technical Proficiency: Skilled in data analysis tools such as SQL, Excel, and Tableau, with experience in Agile methodologies.
  • Strong Communication: Ability to distil complex information into clear, actionable insights for diverse stakeholders.
  • Proactive Attitude: Self-starter who takes initiative, thrives in fast-paced environments, and can work independently.
  • Adaptability: Comfortable navigating and excelling in a rapidly evolving, high-growth environment.

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