Associate consultant

1 month ago

Bangalore, India ITC Infotech Full time

Adobe RT-CDP SME Job Description CDP Platform Leadership: Lead management and administration of the Adobe Real-time CDP and related toolkit.

Provide architectural leadership and support for the platform as required by business requirements.

Collaborate on the management and optimization of data pipelines to and from Adobe CDP.

Source systems will be e.g.

Brand websites, D2 C, CRM apps, offline campaign datasets etc.

Provide guidance on segment-building and assist in performing dynamic customer-level analysis.

Form Consumers Golden Records in Adobe CDP solution and enrich the same on an ongoing basis with website user behaviour data etc.

Apply customer record de-dup and stitching rules etc to have high quality Consumer Golden Records Diagnose and resolve functional issues efficiently.

Manage and maintain overall architecture documentation.

Coordinate with privacy and compliance teams on proper handling of consumer PII.

Technical Leadership: Develop and maintain effective working relationships with team members, internal partners, and other stakeholders.

Interface with specific SMEs and business teams across CRM, Mar Tech, and Ad Tech to gather business requirements and define technical architecture for enhanced customer experiences and innovative marketing data solutions.

Manage the day-to-day work of onshore and offshore developers, acting as their technical lead and offering solutions as needed.

Deliver innovative ideas to solve customer needs.

Engage in technical resource planning and level-of-effort estimation to support project scoping, pricing, and planning.

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