Media Buyer

6 days ago

Delhi, India Byldd Full time

About Byldd:Byldd is a Startup Studio focusing on helping founders launch software companies. We help founders refine their ideas, identify critical pain points and solutions, build the appropriate software solution, get their first customers, and then scale up.About the role:We're seeking a sharp, hands-on Media Buyer to own our performance marketing efforts across Meta (Facebook/Instagram), Google, and TikTok. The mission will be to launch, optimize, and scale ad campaigns that deliver stellar ROAS while fueling our growth in the SaaS space. If you're a data wizard who thrives on testing creatives, tweaking budgets, and turning ad spend into revenue wins, this is your spot.Key Responsibilities- Campaign Creation: Manage compelling ad creatives tailored for Meta, Google, and TikTok – from eye-catching visuals to punchy copy that resonates with SaaS decision-makers.- Performance Analysis & Optimization: Dive deep into metrics like CPC, ROAS, and LTV using tools like Google Analytics and Ads Manager; make real-time, data-backed tweaks to maximize efficiency and minimize waste.- ROAS Accountability: Ensure every dollar spent generates measurable returns – collaborating with the growth team to align campaigns with business goals like user sign-ups and feature adoption.- Cross-Platform Strategy: Stay ahead of platform algorithms, trends, and compliance, while experimenting with new formats (e.g., video ads, remarketing) to keep our funnel humming.Requirements- 5+ years of hands-on experience managing paid ads on Meta, Google Ads, or TikTok, with a track record of optimizing for ROAS in a performance-driven role.- Strong analytical chops – comfortable wrangling data in spreadsheets to spot patterns and pivot fast.- Proactive communicator who can collaborate remotely, explain complex insights simply, and own projects end-to-end without hand-holding.- Creative edge with a results-first mindset: You've scaled campaigns that delivered real revenue, not just vanity metrics.- Background in SaaS or B2B tech marketing – understanding how to target founders and ops leads, with value-driven messaging.- Copywriting flair for short-form ads.Location : Remote(India)We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, or gender identity. We prioritise attracting diverse talent and cultivating an atmosphere of innovation and collaboration.

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