SBM - Senior Brand Manager
4 days ago
Job Title: Senior Brand Manager / Senior ProductManagerExperience : 10+ YearsLocation : BangaloreDepartment : Marketing & StrategyReports To : MDNotice Period – Immediate to 15 DaysAbout Neolacta LifesciencesNeolacta Lifesciences is the first and only company in India—and Asia—to offer 100% human milk- based nutritional products for preterm and critically ill infants. Our purpose-driven innovation and pioneering work in neonatalnutrition have alreadysaved over 1.4 lakh babies.We are committed to improving infant health outcomes through cutting-edge science and ethical marketing practices.Role OverviewWe areseeking a passionate and experienced Senior Brand Manager / Senior Product Manager to leadbrand strategy and product portfolio management for our life-saving nutritional products. This role demands a blend of strategic thinking,scientific acumen, and hands-on executionin a purpose- led and regulated healthcare environment.Key Responsibilities Brand & Product StrategyLead brand planning, positioning, and go-to-market (GTM) strategies for key products including NeoLact 70, 100% human milk fortifiers , and related offerings.Work closely with clinical, regulatory, and R&Dteams to build medically credible, compliant brand narratives.Assist with participating in conferences - regional and national wide.Translate complexscientific benefits into compelling communication tailored for neonatologists, paediatricians, hospitals, and NICUs.Portfolio & Lifecycle ManagementOwn the lifecycle of key SKUs—from product launch to growth, maturity, and rationalization.Build effective Visual aids and LBLs to support focus brands and new product launchesEvaluate market feedback, clinical adoption, and therapy gaps to recommend enhancements or innovations.Market & Stakeholder InsightsConduct deep-dive market research, competitive mapping, and stakeholder need analysis.Stay ahead of evolvingneonatal nutrition trends, KOL expectations, and clinical evidence.Marketing Execution & Field SupportDesign high-impact medical marketingtools (MR inputs,CME decks, HCP education content).Partner with the salesand training teamsto ensure field-force alignment and effectiveness.Drive visibility through conference participation, KOL engagement, and scientific branding initiatives.Analyze sales data to identify areas for marketing initiativesCross-Functional CollaborationCollaborate with operations, regulatory, medical affairs, and hospital partnerships to ensure seamless implementation.Assist with the training function for new joiners.Drive knowledge
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