co-founder

Invitation to Join as Co-founder & Chief Business Officer – Spearhead India's First Advisor-Ownership Platform

A Visionary Leader Who Believes in Empowering Financial Advisors From: The Founding Team, RFL (Risk Free Life) Date: July 27, 2025

This is a confidential invitation to join a crusade. It is not a job offer. It is a chance to co-found and lead a movement that will fundamentally restructure the relationship between financial advisors and the institutions they represent.

Our Manifesto: The Advisor is the Asset

For decades, the insurance advisor—the true engine of our industry—has been treated as a disposable resource. They build vast businesses, generate immense value, and yet their own wealth is capped at their last commission cheque. They build legacies for companies, but not for themselves.

At RFL , our entire philosophy is built on one radical belief: the advisor is the asset, and they should own a piece of the value they create.

We are not just another startup. We are an award-winning, operational platform with a clear mission. Recognised as a Startup India runner-up and selected among the Top 20 startups by SIDBI , we have the credibility, the broking license, and the technology to make our vision a reality. We are now seeking the co-founder who will champion this vision and build our national presence.

The RFL Model: The Proposition You Will Lead

Our entire business is built around the industry's most compelling proposition for insurance and financial professionals. As a co-founder, your mission will be to scale this unique model:

1. Unprecedented Revenue Opportunity: We offer our advisor-partners a top-tier commission structure across a comprehensive suite of Life, Health, and General insurance products, enabled by our broking license.
2. Revenue-Based Equity Ownership: This is our true north. We have pioneered a model where advisors earn vested equity in RFL based on the revenue they generate. Every policy they write is not just a sale; it's an investment in their own future. They don't work for RFL; they become owners in RFL.

This unique combination democratizes wealth creation and transforms the role of an advisor from a simple agent to a true entrepreneur and stakeholder.

Your Mandate as Co-founder & Chief Business Officer

Your role is to be the chief architect and evangelist of this advisor-first ecosystem.

• Build the Community: Spearhead the recruitment, onboarding, and success of our advisor partners, scaling the community from our initial hundred to a national force of thousands.
• Architect the Partner Journey: Design and refine the entire lifecycle of our partners, ensuring the RFL platform provides unparalleled support in technology, branding, and content.
• Champion the Movement: Be the public face and voice of our mission. Articulate our vision at industry forums, in the media, and directly to the professionals whose lives we aim to transform.
• Drive Strategic Growth: As a founding team member, you will have a critical role in shaping all strategic decisions, from P&L management to future product and market expansion.

Who We Are Seeking: An "Advisor's Champion"

We are seeking a leader whose career has been shaped by a profound respect for the frontline.

• You are a proven architect of scale, with 10+ years of experience building and leading high-performance distribution channels in insurance or financial services.
• You have managed large P&Ls and have a track record of building teams that number in the hundreds or thousands.
• You are known in the industry as an "advisor's champion"—a leader who fights for, mentors, and empowers their team.
• You possess an unshakeable entrepreneurial spirit and are ready to trade the comfort of a fixed salary for the profound impact and life-changing wealth potential of a foundational equity stake.

The Partnership Offer: Your Stake in the Revolution

This is a sweat-equity role for a true partner. Your compensation is your ownership.

• Substantial Co-founder Equity: You will receive a significant, foundational equity position in RFL, reflecting your role as a key architect of the business.
• Direct Profit/Revenue Share: Your incentives will be directly tied to the success of the distribution network you build, ensuring alignment from day one.
• Zero Capital Investment: We are a funded entity. You invest your expertise, network, and passion. We provide the capital, technology, and operational framework.
• Full Autonomy: This is a remote-first leadership role, offering you the flexibility to build your legacy from anywhere in India.

If you believe it's time to build a company where the success of its partners measures the success of the business, then we are looking for you.

I think we should start a confidential conversation.

Please get in touch with Anurag Shrivastava at with your profile to schedule an exploratory call.

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