Publicis Groupe | Brand Services Partner
2 weeks ago
Job Title: Brand Services Partner – Digital Creative Strategist (Bangalore)
Experience: 8 yrs. +
Reporting: Head of Digital
Role Overview:
We are seeking a visionary who can create and implement a robust digital roadmap for our clients, particularly those with traditionally offline brands. This individual will bring a fresh perspective, demonstrating the power of digital marketing beyond just social media and collaborations. The ideal candidate will be a strategic thinker who can drive content strategies and collaborative approaches, ultimately enhancing customer journeys and converting engagement into tangible results.
Key Responsibilities:
- Build comprehensive digital road maps tailored to each client's brand, focusing on transforming traditional marketing approaches to digital-first strategies.
- Educate clients on the power and potential of digital marketing, moving beyond basic social media tactics to comprehensive digital content and collaboration strategies.
- Develop and implement creative content strategies that align with clients' brand goals and drive engagement.
- Foster collaborative efforts between brands and digital influences, media, and other stakeholders to enhance brand visibility and reach.
- Analyse and map out customer journeys, identifying key touch-points and opportunities for digital engagement.
- Develop strategies to enhance customer experiences and drive conversions through personalised and targeted digital interactions.
- Work closely with business operations to understand and address customer and brand challenges.
- Apply creative problem-solving skills to develop innovative digital solutions that support brand building and customer retention.
- Collaborate with various departments, to ensure cohesive and effective digital strategies.
- Lead and mentor a team of account managers, fostering a culture of creativity and digital innovation.
- Set clear KPIs and objectives for digital campaigns and initiatives.
- Regularly analyse and report on the performance of digital strategies, providing insights and recommendations for continuous improvement.
Qualifications:
- Proven experience in digital marketing and account management, with a strong understanding of both traditional and digital marketing landscapes.
- Strong creative and strategic thinking skills, with the ability to translate complex ideas into actionable strategies.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and clients.
- A deep understanding of customer journeys, digital content strategies, and brand building.
- Innovative mindset with a passion for leveraging digital technologies to solve business challenges.
Key Attributes:
- Visionary thinker with a digital-first mindset.
- Creative and strategically fertile, capable of generating innovative ideas and solutions.
- Strong advocate for the power of digital marketing.
- Results-oriented with a focus on driving customer engagement and brand growth.
If you are a dynamic and creative digital marketing professional with a passion for transforming brands and driving digital success, we would love to hear from you. Join us and lead the charge in revolutionising our clients' digital landscapes.
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