Creative Strategist

5 days ago


Chennai, India Cloutgency Full time

Role OverviewDevelop data-driven creative strategies that bridge brand storytelling with performance marketing. Focus on creating scalable creative frameworks that drive engagement and conversions across the D2C customer journey.Key Responsibilities● Strategic Planning- Develop creative strategies aligned with business objectives and target audience insights- Create creative briefs that translate business goals into actionable creative direction- Map customer journey touchpoints and optimize creative messaging for each stage- Analyze competitor creative strategies and identify market opportunities● Content Strategy & Planning- Develop content calendars and creative asset roadmaps- Plan creative testing frameworks for continuous optimization- Create platform-specific content strategies (social, marketplaces, paid ads)- Establish content pillars and messaging hierarchies for brand consistency● Research & Insights- Conduct consumer research and trend analysis to inform creative direction- Analyze creative performance data to optimize future campaigns- Monitor marketplace trends and platform algorithm changes- Develop customer personas and behavioral insights for creative targeting● Cross-functional Collaboration- Work closely with performance marketing team to align creative with campaign objectives- Collaborate with tech team on user experience and conversion optimization- Support retention team with creative assets for email and WhatsApp campaigns- Partner with data analyst to measure and improve creative effectivenessKey Performance Indicators● Creative strategy impact on campaign performance● Testing framework effectiveness and optimization results● Strategic brief quality and creative team satisfaction● Client strategy presentation success rates● Creative asset performance across platforms#Hiring #CreativeStrategist #cloutgency #Job #chennai #hiringinchennai


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