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Marketing analyst

3 weeks ago

Delhi, Delhi, India Pixels And Digital Full time
Company : Pixels and Digital ( Type:  Full Time (Offline)
Location : Coimbatore
Package : ₹20,000 - ₹30,000 per month (based on experience and skills)
Experience : Minimum 2 years in digital marketing
Job Description :
We are seeking a highly motivated and experienced Marketing Analyst & Manager to join our team. The ideal candidate should have a strong understanding of Google Ads and Meta Ads, along with a passion for data-driven marketing and analysis. The candidate will also have additional skills in graphic design using Canva.
Key Responsibilities :
1. Campaign Management :
Plan, execute, and manage Google Ads campaigns (Search, Display, You Tube, etc.).
Create and manage Meta Ads (Facebook & Instagram), optimizing for the best ROI.
Monitor and optimize ad campaigns to achieve KPIs, including impressions, click-through rates, conversions, and return on ad spend (ROAS).
2. Data Analysis & Reporting :
Analyze campaign performance and provide actionable insights to improve marketing efforts.
Generate detailed reports for key stakeholders, showing the effectiveness of marketing campaigns.
Continuously track and assess market trends to inform future campaigns.
3. Strategy Development :
Collaborate with cross-functional teams to develop and execute marketing strategies that align with business objectives.
Recommend optimization strategies based on data analysis and market trends.
4. Canva Design (Add-On Skill) :
Design visually appealing ad creatives for Google Ads and Meta Ads using Canva.
Create social media posts, banners, and other marketing materials as needed.
5. Client Communication :
Communicate campaign progress and results to clients and internal teams.
Address client queries and provide expert advice on digital marketing strategy.
Skills & Qualifications :
1. Essential :
Minimum 2 years of experience in digital marketing, specifically with Google Ads and Meta Ads.
Strong knowledge of Google Ads platform, including search, display, and video ads.
Proficiency in Meta Ads (Facebook & Instagram Ads) and their respective tools (Business Manager, Ads Manager).
Strong data analysis skills and experience with Google Analytics or similar tools.
Ability to work with marketing budgets and optimize campaigns for the best ROI.
2. Desirable :
Experience with Canva or similar design tools.
Strong communication skills, both written and verbal.
Ability to work in a fast-paced environment and manage multiple projects.
Benefits :
Competitive salary based on experience.
Opportunities for career growth and skill development.
Flexible working hours and a dynamic work environment.