Copywriter

6 days ago

Gurgaon, India Wellbeing Nutrition Full time
Location: Gurugram
Are you a wordsmith with a passion for health, wellness, and nutrition? Ready to craft compelling content that inspires healthier lives? If so, we have the perfect role for you
About Us:
Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.
Key Responsibilities:
Content Creation & Copywriting:
Develop engaging, on-brand copy for social media posts, ads, website content, and email campaigns that align with our voice and strategy.
Craft concise and compelling short-form content for social platforms (Twitter, Instagram, Tik Tok, etc.), focusing on trend-driven, conversational styles.
Performance Ad Copy:
Write high-impact copy for performance-driven ads (e.g., Facebook, Google, Instagram) that drive conversions and engagement.
Optimise content based on ad performance and audience feedback, ensuring content resonates with target demographics.
Content Production & Strategy:
Collaborate with internal teams (designers, videographers, marketing) to produce visually and contextually aligned content.
Contribute to brainstorming and planning sessions to generate innovative ideas for campaigns and content initiatives.
Brand Voice & Alignment:
Ensure that all content, regardless of format or channel, aligns with our brand voice, mission, and values.
Regularly review and refine the brand's tone of voice and messaging based on performance and audience feedback.
Trends & Insights:
Stay up-to-date with digital content trends, social media updates, and cultural shifts to ensure content remains fresh and relevant.
Experiment with new content formats, messaging approaches, and creative strategies to enhance audience engagement.
Qualifications:
Proven experience as a copywriter, content creator, or in a similar creative role with a strong portfolio.
Hands-on experience in producing content across multiple formats (text, video, images) for social media, websites, and digital ads.
Excellent command of written and verbal communication, with a keen eye for detail.
Ability to adapt your writing style to various tones, from conversational and casual to formal and professional.
Familiarity with social media platforms and trends (Instagram, Tik Tok, Twitter, Facebook, etc.) and a good sense of viral content.
Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
A keen interest in digital marketing and content trends.
Bonus Skills (optional):
Experience with shooting and editing videos
How to Apply:
Ready to take the next step in your copywriting career?
Apply through this ad OR Send us your resume, portfolio, your current / last drawn CTC, expected CTC & Availability to join from , on , and
Join us in Gurugram and let's make the world a healthier place, one word at a time

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