Director- GTM

Who are we?
Crayon Data, founded in 2012, is a leading AI and Big Data startup specializing in enterprise AI transformation. The company has earned a strong reputation by delivering measurable impact for clients across banking, fintech, and travel sectors in regions like India, the Middle East, Africa, and Southeast Asia. Powered by patented technology, Crayon Data drives advancements in AI-driven customer experience, revenue growth, and operational efficiency, making it a trusted partner for enterprise AI transformation. At the forefront of the AI revolution, Crayon enables enterprises to unlock the full potential of their data for strategic advantage.
Who We’re Looking For
A strategic and results-driven Director of GTM and Pre-Sales Engineering to lead go-to-market and pre-sales efforts for our AI-driven products. This role will define and execute GTM strategies to drive customer acquisition, revenue growth, and market expansion, working closely with Product, Marketing, Sales, and Customer Success.
Role Overview
Join our global team to position Crayon Data as the leading AI solutions provider, working with the founders to shape the Crayon brand and maya.ai platform story. You’ll drive GTM and pre-sales efforts, with a strong emphasis on GenAI and Data Science.
Key Responsibilities
- GTM Strategy and Execution:Craft and execute GTM strategies focused on growth in SaaS, Fintech, and AI sectors, with a keen eye on GenAI and Data Science opportunities.
- Market Analysis and Positioning:Analyze the market to identify key trends, customer needs, and competitor insights, positioning us effectively in AI, Fintech, and SaaS.
- Pre-Sales Engineering Leadership:Lead pre-sales engineering to develop technical solutions and demonstrations aligned with client needs, showcasing our AI and GenAI capabilities.
- Cross-functional Collaboration: Align with Product, Sales, Marketing, and Customer Success teams to ensure smooth transitions across the customer journey.
- Revenue and Sales Enablement:Drive pricing and positioning strategies to maximize profitability. Empower Sales with tools, training, and support for successful pitching and closing.
- Product Launch and Customer LifecycleP:lan product launches with Product and Marketing. Drive customer acquisition, retention, and growth strategies using GenAI-driven solutions.
- Analytics and Reporting:Track and refine GTM and pre-sales metrics, using data-driven insights to continuously optimize strategies.
Requirements
- Experience: 8+ years in GTM or pre-sales leadership; 5+ years in SaaS, Fintech, or AI-driven sectors.
- Technical Knowledge: Strong grasp of GenAI and Data Science solutions, with hands-on experience in pre-sales engineering.
- Analytical and Leadership Skills: Data-driven decision-making and experience managing cross-functional teams.
- Communication and Adaptability: Excellent communicator, able to convey complex ideas simply, with adaptability in a fast-paced environment.
Preferred
- Industry Expertise: Deep knowledge of SaaS, Fintech, AI, and Data Science trends and regulations.
- Strategic Mindset: Ability to anticipate market shifts and innovate solutions.
- Client Relationship: Experience fostering client and partner relationships for channel growth.

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