Partner Marketing Manager
2 days ago
Job Summary: We’re looking for a self-driven Partner Marketing Manager to take full ownership of the end-to-end growth marketing strategy for our Partner business. This is a high-impact role for an experienced marketer who brings deep domain, project management and marketing expertise to shape how we engage, influence, and grow CoreStack through our Partner channel. You’ll be responsible for building strategy, messaging, driving external Demand and Lead Gen partners, and building a healthy pipeline of qualified leads with our sales teams.
What You’ll Do
Lead the Partner Marketing Strategy
- Drive and execute partner marketing initiatives across diverse ecosystems—including ISVs, SIs, MSPs, and Alliances—to ensure CoreStack’s positioning translates into measurable pipeline impact.
- Define and execute strategic marketing plans for and with all partner segments that transact with CoreStack.
- Work closely with Product, Sales, and Customer Success to align product capabilities to Partner needs and funding priorities.
Create Partner Messaging that Resonates
- Optimize engagement by developing compelling value propositions, narratives, and positioning tailored to Partner Segments and Sell-through Personas.
- Translate complex technical features into business outcomes relevant to Partner business drivers, compliance needs, and operational priorities
- Differentiate against competitors by combining product strengths with deep insight into Partner business priorities.
Deliver Expert-Level Partner Content and Enablement
- Build a full suite of sales tools—solution briefs, playbooks, battlecards, presentations, and demos—designed specifically for Partner and Partner field teams
- Lead internal training sessions to ensure GTM teams deeply understand the messaging and how to apply it
- Collaborate with capture/proposal teams to provide messaging support for RFPs, RFIs, and procurement engagements
- Own the Partner onboarding process, partner enablement and ensure the partner portal has all the assets (current) that partners need to win.
Drive Partner Campaigns and Demand
- Bring marketing expertise to design and execute end-to-end campaigns focused on Partner pain points and customer goals
- Collaborate with demand generation teams to activate content across webinars,
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