Creative Director
1 day ago
The vision of Ekya Schools is to create global leaders who can make a difference in the world. The Creative Director will be responsible for contributing to developing and successfully implementing a strategic plan for the brand and taking responsibility for implementing the marketing strategies for the whole school acting as the ‘brand guardian’. They will take responsibility for supporting action plans, detailing marketing and admissions activities, designed to meet the strategic needs and objectives of the school. Based on appropriate research, these plans will set out the targets, priorities, timetables and resourcing of marketing activities.
Quick Snapshot - Key Responsibilities
Recruitment
Raise awareness of the school in its key markets to ensure sufficient enquiries of the right calibre are generated for the desired number of entrants at each entry point
Develop community relations initiatives to raise the profile of the school in the area and support its strategic recruitment aims
Retention
Implementation of an internal marketing programme and ongoing dialogue with stakeholders to monitor feedback and test ideas to maintain retention.
Brand management
Manage all elements of the school’s brand to ensure that the brand remains consistent with the values, personality and objectives of the School and that brand guidelines are implemented consistently across all marketing activity
S/he is expected to define the brand, communications and marketing objectives, strategies and direction.
PR
Timely active execution of the School’s PR strategy across key markets ensures the school benefits from close relationships with Editors and other key media personnel of the local, regional, national and educational press.
Working with the marketing Communications team, ensure that the school maintains a continuous stream of newsworthy items showcasing the breadth and quality of each school’s activities across both digital and traditional media
Keep abreast of the local, regional, national and educational press to ensure the school is proactive and writes appropriate articles on current issues to develop an improved regional profile
Advertising
Manage and measure the school’s current ‘advertising year’ and make recommendations for when, where and how to advertise
Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.
Digital
Provide content, style management and design oversight of the school website ensuring that it is pertinent to target audiences
Ensure the website is kept up to date and is a living, breathing, dynamic reflection of the school, regularly updated with a steady stream of news and content
Develop and implement a Search Engine Optimisation programme, ensuring that the school consistently appears on the first page for key search terms
Oversee the school’s social media activity, advising on the appropriate channels, messages and activity; manage the school’s presence on networking / social media sites
Manage the reporting of the key digital metrics, including Google Analytics and social media statistics, to inform future marketing activity
Execute and monitor digital marketing, PR and events to build brand awareness and drive business growth
Maintain and upgrade our digital content for websites, social media, newsletters, blogs etc.
Manage a tight-knit Marketing and Communications team comprising content and digital marketing coordinators
Agency Collaboration
Work closely with external ad agencies to create and execute creative advertising solutions.
Manage agency relationships and ensure alignment with brand objectives.
Creative Advertising
Lead the development of innovative advertising concepts and campaigns that resonate with target audiences.
Oversee the creative process from ideation to execution, ensuring high-quality deliverables.
Content Creation
Develop and manage content strategies that support marketing objectives and enhance brand storytelling.
Collaborate with writers, designers, and other creative specialists to produce engaging content across various channels.
Marketing collateral
Develop new and review the existing suite of publications and make recommendations for any additional/alternative publications
Oversee the production of additional communication material, branded items and signage as required
Manage the School’s relationship with its external suppliers e.g. printers
Produce content and campaign material for our services and reports across media (Facebook, Twitter, LinkedIn, news, AdWords, events and roundtables, email etc.)
Ideal Candidate Profile
Education: Any graduation
Skills: Expertise in Creative Ad, Content Strategy and PR
Technical Skills : Proficient in Photoshop, Illustrator and illustration/sketching skills
Attributes: Strategic thinker, skilled collaborator, ability to manage a small team of content and designers. Possess the ability to multitask, manage tasks with varying priorities and align with stakeholders.
Good to have : 5 - 8 years of experience working in a similar capacity, advertising would be a plus.
Why Join Us?
Innovative Learning Environment: Be part of a team driving academic excellence through future-focused curricula and teaching methodologies.
Leadership Role: Take charge of curriculum design and professional development across a growing network of schools.
Collaborative Ecosystem : Work closely with school leaders and instructional designers to shape meaningful learning experiences.
Impact-Driven Work: Empower students and educators to achieve their full potential through continuous learning.
Professional Development Opportunities: Access to certifications, workshops, and external programs through Ekya’s Professional Development Institute (PDI).
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