Content marketing associate
4 weeks ago
Key Responsibilities:
Assist in the development and execution of content marketing strategies to drive brand awareness, engagement, and lead generation.
Create, edit, and publish a variety of content, including blog posts, whitepapers, case studies, e Books, social media posts, email campaigns, and website copy.
Conduct research to understand industry trends, audience needs, and competitive landscape to inform content creation.
Collaborate with internal teams, including product, sales, and customer support, to gather information and develop content that supports marketing goals.
Develop a strong understanding of the optimization of content for SEO to increase organic traffic and improve search engine rankings.
Assist in the management of the company’s content calendar, ensuring timely delivery and consistency across all channels.
Monitor and analyze content performance metrics to inform future content strategies and make data-driven decisions.
Stay up-to-date with industry trends and best practices in content marketing and digital marketing.
Support the team in brainstorming and developing creative ideas for campaigns and initiatives.
Qualifications:
Excellent writing, editing, and proofreading skills with a strong attention to detail.
1-2 years of experience in content marketing, preferably within a B2 B or Saa S environment (internships and freelance work considered).
Strong understanding of SEO principles and best practices.
Strong research and analytical skills.
Ability to take direction, work independently, and collaborate effectively within a team.
Strong organizational skills and the ability to manage multiple projects simultaneously.
Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field is a plus
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