Google Ads Executive
2 weeks ago
Google Ads Executive
Overview:
We are looking for a skilled Google Ads expert to help us make data-driven business decisions based on our marketing insights. The ideal candidate should have hands-on experience with Google Ads and Google Analytics.
The primary role includes managing our company's Google Ad accounts, analyzing performance data to spot trends and patterns, and using this information to improve our products and services. The candidate will also work to optimize our Google Ads accounts to maximize ROI.
Responsibilities:
Manage and create Google Ads campaigns.
Handle Search/Display network placement lists on Google Ads.
Analyze campaign data and provide actionable insights.
Utilize Google Ads Editor for campaign management.
Recommend and execute strategies for:
Keyword opportunities
Quality Score improvement
Campaign structuring and optimization
Audience targeting
Display network optimization
Oversee new paid search campaigns, ad groups, and accounts.
Aid in creating new paid search marketing initiatives.
Stay updated with PPC industry trends and developments.
Maintain a passion for search and internet marketing.
Google Ads certification is a plus.
Basic knowledge of Shopping Campaigns and Google Merchant Center is an advantage.
Job Qualifications and Skill Sets:
Experience: 1-2 years in a similar role.
Education: A degree in digital marketing or a related business field.
Technical Skills:
Expertise in Google Ads, Microsoft Advertising (formerly Bing Ads), and Google Analytics.
Understanding of SEO and SEM strategies.
Google Ads certification is preferred.
Software Skills:
Proficiency in Microsoft Word, Excel, and PowerPoint to create reports and presentations for clients.
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