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Social media and digital marketing specialist
2 months ago
About Lantern Capital: Lantern Capital is a Canadian commercial financing broker specializing in equipment financing, business lending, and commercial real estate solutions. We are expanding our marketing efforts and seeking a skilled digital marketer to strengthen our online presence and lead creative campaigns that resonate with our clients and target audience. Role Summary: We are on the lookout for a talented and driven Social Media & Digital Marketing Specialist with a keen eye for design and content. This is a remote position, ideally suited to an experienced marketing professional who can work independently and as part of a team to enhance Lantern Capital’s brand visibility. Key Responsibilities: Develop and implement digital marketing strategies across social media platforms, including Instagram, Linked In, and Facebook. Curate and create content for social media channels, websites, blogs, presentations, and newsletters that aligns with our company’s goals and resonates with our audience. Conceptualize and design high-quality marketing materials such as posts, banners, infographics, and other creative assets. Optimize content for SEO, ensuring our website and social media channels are ranked highly on search engines. Run and manage digital advertising campaigns, including social media ads, Google Ads, and other relevant platforms, ensuring they are ROI-focused. Plan and execute product launches, ensuring all digital touchpoints reflect consistent messaging and creative. Track social media and ad performance, generating monthly reports that provide insights and recommendations for future campaigns. Stay on top of digital trends, SEO best practices, and changes to social media algorithms to keep Lantern Capital ahead of the curve. Maintain brand consistency in tone, messaging, and visuals across all platforms. Provide creative input for company presentations, internal communications, and sales collateral. Ideal Candidate: 3+ years of experience in social media management, digital marketing, and content creation. Exceptional graphic design skills with hands-on experience in Adobe Creative Suite, Canva, or similar tools. Strong understanding of SEO principles and techniques to boost online visibility. Experience in running and optimizing digital ad campaigns on Google, Facebook, Instagram, and Linked In. Ability to create data-driven reports and present findings with actionable insights to improve future campaigns. Highly proficient in English, both written and verbal, with strong attention to detail in proofreading and editing. Ability to work independently and manage multiple projects with minimal oversight. Experience in the financial sector or related industries is preferred but not mandatory. Strong organizational skills, adaptability, and a problem-solving mindset. Why Join Lantern Capital? Work remotely with a growing company that values creativity, innovation, and autonomy. Join a dynamic and supportive team that is passionate about delivering outstanding results. Opportunity to shape the digital marketing strategy of a fast-growing company in the commercial finance sector. Competitive salary based on experience and skills.
