Performance marketing

21 hours ago

Eluru, India Happy Us Entertainment Full time

Happy Us Entertainment is on the lookout for a dynamic Performance Marketing Executive to join our vibrant team If you're passionate about driving impactful campaigns on Meta and Google Ads , and have a knack for email marketing , we want to hear from you. Role Description & Responsibilities * Develop and Execute Advertising Strategies: Create and implement comprehensive advertising strategies across Facebook and Google platforms to drive brand awareness, customer acquisition, and sales. * Campaign Management: Plan, launch, and optimize digital advertising campaigns, including budget allocation, audience targeting, ad creative development, and A/B testing. * Data Analysis: Analyze advertising performance metrics and KPIs to make data-driven decisions and continually improve campaign effectiveness. Report regularly on campaign performance to the leadership team. * Budget Management: Manage advertising budgets effectively, ensuring cost-efficiency and ROI goals are met. * Keyword and Audience Research: Conduct thorough research to identify relevant keywords, audiences, and market trends to inform campaign targeting and optimization. * Ad Creative Development: Collaborate with the creative team to develop compelling ad copy and creative assets that resonate with our target audience. * Competitor Analysis: Stay up-to-date with industry trends and monitor competitor advertising strategies to identify opportunities and threats. * Conversion Rate Optimization (CRO): Work closely with the website & SEO team to optimize landing pages and user experiences to maximize conversion rates from ad traffic. * Stay Informed: Keep up-to-date with the latest trends, best practices, and algorithm changes on Facebook and Google platforms. * GA4 tracking validation and fixes, if required. * Set up tracking tools l for user behavior tracking. * Product feed setup & optimization for Meta and Google Ads * Ongoing monitoring and adjustments based on performance metrics. * Client Coordination: Interact with clients confidently, understand their goals, and provide them with regular updates and reports on campaign performance. * Provide monthly reports on campaign performance, insights, and actionable recommendations.

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