Indegene | Search Engine Marketing Specialist
7 days ago
You will be responsible for
- Identify, measure & improve relevant metrics that assess the effectiveness of our SEM campaigns including leads, conversions, revenue, etc
- Develop and nurture a pipeline of qualified leads through various marketing efforts on search engine by creating lead generation strategies and campaigns, including forecasting & budget for the same
- Market Analysis: Analyze market trends and competitor activities to identify opportunities and threats. Provide insights and recommendations to the Marketing team
- Create and manage SEM budgets, ensuring optimal allocation of resources. Monitor expenditures and ROI to ensure cost-effective marketing initiatives, using data to drive continuous improvement.
- Develop KPIs and dashboards to track progress (GA4, Google Search Console)
Desired Profile
- 5+ years of relevant Demand Generation Marketing experience
- Proven track record of generating qualified leads through SEM campaigns
- Detailed understating of SEM concepts & up to date on the latest marketing trends
- Strong project management skills with the ability to manage multiple projects simultaneously
- Creative thinker with a passion for innovation and continuous improvement
Must have
- Experience of working in a highly collaborative role with cross-functional teams
- Strong understanding of digital marketing tools and techniques
- Excellent written and verbal communication skills
- Ability to analyze data and make data-driven decisions
- Customer-centric mindset & attention to detail
- Bachelor’s degree in marketing, Business, Advertising
Nice to have
- Prior experience of working in Pharmaceutical / Healthtech companies
- Certification in SEM / Digital Marketing / Google Ads / LinkedIn Courses
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EQUAL OPPORTUNITY
Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.
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