Brand performance marketing manager

6 days ago

Kolkata, West Bengal, India Mercantile Full time
Job Title: Brand Performance Marketing Manager
Location: Kolkata. Reports to: Head of Marketing
Department: Marketing
Job Summary:
We are seeking a data-driven and creatively inclined Brand Performance Marketing Manager to lead the intersection of brand storytelling and performance-driven growth. This role is responsible for developing integrated marketing strategies that build brand equity while driving measurable outcomes across digital channels.
Key Responsibilities:
Strategy & Planning
- Develop and execute full-funnel marketing strategies combining brand-building and performance marketing objectives.
- Align creative messaging and campaigns with customer journeys to maximize reach, engagement, and conversions.
- Own the performance metrics for brand campaigns (awareness, reach, engagement) and performance campaigns (ROAS, CAC, LTV).
Performance Marketing
- Plan, launch, and optimize paid media campaigns across Google, Meta, You Tube, programmatic, and other channels.
- Manage agency partners and internal teams to deliver high-performance outcomes.
- Continuously A/B test creatives, copy, and audience targeting for improved performance.
Brand & Content
- Collaborate with brand, design, and content teams to ensure a unified voice and strong brand identity across all touchpoints.
- Drive content marketing strategies that support SEO, storytelling, and community engagement.
Data & Analytics
- Build dashboards and generate insights from campaign data to inform optimization decisions.
- Track, analyze, and report KPIs across channels to stakeholders on a regular basis.
- Use tools like GA4, Meta Ads Manager, Google Ads, and CRM systems to refine targeting and personalization.
Cross-functional Collaboration
- Partner with product, sales, and design teams to align marketing efforts with business objectives.
- Work closely with the customer experience and CRM teams to drive retention and upsell strategies.
Key Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
- 5+ years of experience in digital or performance marketing with a focus on brand-led growth.
- Proven success in managing integrated campaigns across multiple channels with measurable ROI.
- Strong analytical skills with deep knowledge of performance tools (GA4, Meta, Google Ads, etc.).
- Excellent project management and communication skills.
- Passion for storytelling, creative thinking, and consumer behavior.
Preferred Experience:
- Background in D2 C, e-commerce, Saa S, or high-growth consumer tech.
- Hands-on experience with Mar Tech tools, CRM systems, and automation platforms.
- Experience working with creative teams or leading creative production.

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