Senior Associate

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. The Marketing Automation Senior Associate is a senior Marketo specialist responsible for delivering effective email and engagement campaigns that support demand generation and brand marketing initiatives. This role is primarily responsible for designing, building and optimizing email and marketing automation campaigns with a keen attention to user experience. They follow best practices, champion testing and apply RSM brand governance in all programs, which may include newsletters, invitations, announcements, data collection(forms) and engagement programs in the US and Canada. The Marketing Automation Senior Associate understands the RSM buyer journey and provides recommendations to improve engagement and customer experience based on RSM user data and overall lB2B industry trends, including content design and marketing best practice. They may provide recommendations for process improvement or Marketo feature enhancements to the Digital Marketing Team Leader and/or the RSM Marketo Product Owner as part of a collaborative approach to continuous improvement, as a champion of Marketo and the RSM digital experience roadmap. Essential Duties (Required duties employees must accomplish, and performance is measured) MUST Include % of time, should equal 100% in total. Understands how platform/channel fits within the RSM digital ecosystem and marketing strategy. Help provide training and support to digital marketing team members in focus area Create and update templatized marketing programs for scalable program and asset production Creates and manages global marketing automation assets and report to be utilized across MAP Works extensively with advanced Marketo features and functionality including lead lifecycle, revenue modeler, Advanced BI and Analytics, Dynamic Chat and integrated webcasts Champions A/B testing to identify best practices for RSM audience understand and advance integration, primarily with CRM (Microsoft Dynamics 365 Sales) Support for digital team members and marketers - 20% Provides quality assurance review for specialists in the focus area Provides consultative advice to digital marketing teams regarding email marketing best practices Uphold RSM brand standards and marketing best practices Monitor performance, make adjustments as necessary in order to achieve success metrics Manage multiple projects and deadlines Professional Development - 5% Maintains and builds upon platform/channel knowledge through continual professional development (both formal and informal) including awareness of measurement Bachelor’s degree in marketing, communications, digital marketing or computer science (preferred), or 4 years equivalent business experience Experience with sales and marketing channel integration Awareness of data sources across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, Microsoft Dynamics 365 CRM, Dynamic Chat, Qualtrics, etc.) Experience with Workfront project management tool a plus Awareness of global data and consumer privacy regulations and best practices, preferred Strong command of American English, with excellent written and verbal communication skills to effectively engage with stakeholders in the US and Canada. EXPERIENCE (4+ years of experience in email marketing and marketing automation experience, preferably within a large, global organization or professional services environment ~2+ years of experience as administration of marketing automation, Adobe Marketo Engaged, preferred Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously Sense of responsibility for campaign objectives and tactic performance across a collaborative work environment with many stakeholders