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apna | Brand Manager | bangalore

4 weeks ago

bangalore, India apna Full time

Responsibilities

  • Develop and execute platform level Brand Vision, identity and rollout in the entire organization
  • Be the custodian of the consumer, and spend significant time generating insights and learning from consumers and professionals; Monitors global and local market trends and analyses existing consumer/shopper studies
  • Owner and go-to-person for defining and tracking brand health metrics
  • Own in entirety, the central brand communication, and conceptualize strategies for different asks from the business
  • Develops and executes brand toolkit with excellence across all touch points
  • Work with the Creative and Media buying agencies to conceptualize innovative and memorable marketing campaigns to grow Brand Health Metrics
  • Develop and execute large ATL campaigns to drive brand awareness, equity and other brand health metrics


Required Experience

  • MBA from Tier-1 B School with 2 to 4+ years’ experience in FMCG and/or e-commerce Brand Marketing
  • Demonstrated excellence in creating and leading Brand Strategy including Brand Positioning, Brand Visual Identity and guidelines
  • Strong experience in designing Brand Communication Message strategy and bringing it to life across touchpoints
  • Experienced in defining and owning Brand Health Scorecard
  • Agency management experience handling both creative & media agencies is critical
  • Strong eye for creative and communication
  • Strong stakeholder management and communication skills
  • Demonstrated leadership which enabled business results and ability to get hands dirty
  • Must have a strong penchant for building brands, should be driven by consumer insights and should be a self-starter

Skills Required - Consumer First, Hustler, Innovative, First principles approach, Analytical, Courageous, Can get things done