FMCG Senior Brand Manager
3 days ago
Job Title: Senior Manager – Brand & StrategyLocation: BangaloreExperience: 3+ years in brand management, new product development, marketing strategy, or a related field, preferably in FMCG, beauty, skincare, or wellness industry.Educational: Bachelor’s or Master’s degree in Marketing, Business, or a related field. (Preferred for Pedigree College) As the Senior Manager – Brand & Strategy, you will be responsible for shaping and driving the overall strategic direction of the brand. You will oversee brand positioning, market share growth, consumer insights and integrated marketing campaigns to enhance brand health and visibility. This role requires a strategic thinker who can blend creativity with data-driven decision-making to elevate the brand and drive business success.Brand Strategy & Market Positioning:Develop and execute the overall brand strategy, ensuring alignment with business objectives.Define the brand’s value proposition, positioning and messaging to enhance market share and consumer perception.Track and improve brand health metrics, including awareness, engagement and consumer sentiment.Consumer Insights & Market Research:Leverage data analytics and market research to understand consumer behavior, preferences and emerging trends.Conceptualize and drive integrated marketing campaigns across digital, PR, influencer marketing and social media.Monitor campaign effectiveness through key performance indicators (KPIs) such as brand impressions, engagement rates, and conversion metrics.Continuously innovate and implement new brand-building initiatives.Content & Communication Strategy:Oversee the development of high-impact storytelling and content creation for various channels.Align influencer marketing, PR, and SEO efforts to maximize brand reach and quality impressions.Supervise the creation of press releases, newsletters, website content, and other communication materials.Reporting & Performance Measurement:Establish a robust measurement framework to assess brand performance and campaign impact.Report key brand metrics, competitive positioning, and actionable insights to senior leadership.Optimize marketing spend by ensuring cost-effective strategies with a strong return on investment (ROI).Project Management & Compliance:Oversee artwork, branding claims, and regulatory compliance for marketing materials.Manage multiple projects, ensuring timely execution and budget adherence. Align internal teams and external agencies to drive brand goals effectively.Lead and mentor a team, fostering a high-performance culture with a strong focus on learning and development.Collaborate with senior leadership to align brand strategies with business objectives.Proven track record of leading brand strategy and marketing initiatives in a fast-paced environment.Strong analytical mindset with expertise in market research, consumer insights, and brand performance tracking.Hands-on experience with digital marketing, influencer partnerships, PR, and SEO.Excellent project management and organizational skills to handle multiple initiatives simultaneously.Proficiency in MS Office and data-driven marketing tools.
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FMCG Senior Brand Manager
2 weeks ago
Bangalore, India Hireginie Full timeSenior Manager – Brand & Strategy About Our Client: Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. With its gentle and effective skin care products the company is redefining the personal care space for the modern, research-savvy customer. Job Title: Senior Manager – Brand &...
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FMCG Senior Brand Manager
2 weeks ago
Bangalore, India Hireginie Full timeAbout Our Client: Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. With its gentle and effective skin care products the company is redefining the personal care space for the modern, research-savvy customer. Job Title: Senior Manager – Brand & Strategy Experience: 3+ years in...
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Senior Copywriter
3 days ago
bangalore, India Brand Scale - Up Inc. Full timeSenior CopywriterLocation: HRBR Layout, Kalyan Nagar, Bengaluru Designation: Senior CopywriterHiring For: Brand Scale-Up Inc.Position Overview:We are looking for a creative copywriter to write clear and concise copies for ads, social platforms, UGC video concepts and marketing materials. Your words will inform and engage target audiences for various D2C and...
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Senior Copywriter
1 day ago
Bangalore, India Brand Scale - Up Inc. Full timeSenior Copywriter Location: HRBR Layout, Kalyan Nagar, Bengaluru Designation: Senior Copywriter Hiring For: Brand Scale-Up Inc. Position Overview: We are looking for a creative copywriter to write clear and concise copies for ads, social platforms, UGC video concepts and marketing materials. Your words will inform and engage target audiences for various D2C...
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Senior Copywriter
2 days ago
bangalore, India Brand Scale - Up Inc. Full timeSenior Copywriter Location: HRBR Layout, Kalyan Nagar, Bengaluru Designation: Senior Copywriter Hiring For: Brand Scale-Up Inc. Position Overview: We are looking for a creative copywriter to write clear and concise copies for ads, social platforms, UGC video concepts and marketing materials. Your words will inform and engage target audiences for various D2C...
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Senior Copywriter
8 hours ago
bangalore district, India Brand Scale - Up Inc. Full timeSenior Copywriter Location: HRBR Layout, Kalyan Nagar, Bengaluru Designation: Senior Copywriter Hiring For: Brand Scale-Up Inc. Position Overview: We are looking for a creative copywriter to write clear and concise copies for ads, social platforms, UGC video concepts and marketing materials. Your words will inform and engage target audiences for various D2C...
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Senior Marketing Copywriter
1 day ago
Bangalore, India Brand Scale - Up Inc. Full timeSenior Copywriter Senior Copywriter Hiring For: Brand Scale-Up Inc. We are looking for a creative copywriter to write clear and concise copies for ads, social platforms, UGC video concepts and marketing materials. Your words will inform and engage target audiences for various D2C and FMCG brands our agency works with. Write clear, concise, and persuasive...
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Senior Manager – Brand
2 weeks ago
bangalore, India Hireginie Full timeJob Title: Senior Manager – Brand & StrategyLocation: BangaloreExperience: 3+ years in brand management, new product development, marketing strategy, or a related field, preferably in FMCG, beauty, skincare, or wellness industry.Educational: Bachelor’s or Master’s degree in Marketing, Business, or a related field. (Preferred for Pedigree College)About...
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Senior Manager
2 weeks ago
Bangalore, India Hireginie Full timeSenior Manager - Brand & Strategy About Our Client: Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. Built on the philosophy of transparency and efficacy, the company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns....
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Senior Manager – Brand
2 weeks ago
bangalore, India Hireginie Full timeSenior Manager – Brand & Strategy About Our Client: Founded in 2020, our client is a fast-growing Indian skincare brand that focuses on science-backed, ingredient-led formulations. Built on the philosophy of transparency and efficacy, the company develops products that are dermatologist-tested, cruelty-free, and designed to address specific skin concerns....
