Performance Marketing Executive/ Digital Marketing

1 day ago

Mumbai, India Nap Chief Full time
Performance Marketing Executive
Experience: 2–3 years
About Nap Chief Nap Chief is a premium kidswear brand on a mission to make bold, comfortable and sustainable clothes for kids who love to stand out. We’re a D2C powerhouse scaling across India with a strong digital presence. Performance marketing is the engine behind our growth — and we’re looking for someone who’s ready to take the wheel.
Own the performance funnel end-to-end – plan, launch and continuously optimise high-impact campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Shopping) .
Manage sizeable ad spends (₹XX–₹XX lakhs/month) with complete accountability for ROAS , CPA and other growth KPIs.
Conduct deep data dives on campaign performance, turning dashboards and cohort reports into actionable insights.
Experiment relentlessly with creatives, ad formats, copy, landing pages and bid strategies to unlock new growth.
Maintain always-on performance – proactively monitor and troubleshoot so key campaigns never go dark.
Work closely with founders and functional heads on scaling strategies, testing new channels (think Pinterest, Snapchat, affiliate, influencer amplification), and feeding learnings back into the brand’s growth engine.
Take full ownership of results – identify when something’s off, act fast, and deliver corrective action plans.
What You’ll Bring (Skills & Experience)
Deep expertise in Google Ads & Meta Ads campaign planning, optimisation and reporting.
Proven success managing large ad budgets for performance-driven outcomes in a D2C environment.
Strong data analysis chops – can turn numbers into stories, dashboards into decisions.
Problem-solver under pressure – decisive, adaptable and quick to respond when metrics shift.
Analytical, data-driven decision-making.
High impact role – your campaigns directly fuel the brand’s revenue and growth.
Fast-paced, creative environment – test bold ideas, see quick results, celebrate wins.
Growing category leader – premium kidswear with a passionate community of parents.
with the subject line “Performance Marketing Executive – (Your Name)” , or apply directly via LinkedIn.

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