Digital Marketing Associate
3 days ago
Visit to know more about the platform.
Key Responsibilities:
1. Content Creation and Management
- Assist in creating, editing, and publishing engaging content, including blog posts, social media, newsletters, case studies, and other resources.
- Coordinate with design and content teams to ensure all content aligns with Clappia's brand voice and messaging.
2. Social Media and Digital Presence
- Support the planning and execution of social media strategies to increase engagement and audience growth.
- Manage day-to-day social media activities, track performance metrics, and suggest improvements based on analytics.
3. Campaign Execution and Reporting
- Assist in setting up and running digital marketing campaigns (e.g., email, PPC, social).
- Monitor campaign performance, gather insights, and prepare reports to assess effectiveness and identify areas for improvement.
4. Market Research and Competitor Analysis
- Conduct research to understand market trends, customer needs, and competitor activities.
- Share insights to support strategy development and improve Clappia's positioning within the no-code industry.
3. Sales and Marketing Alignment
- Collaborate with the sales team to align on campaign goals, target audience, and messaging.
- Support lead generation efforts by nurturing leads through email marketing, webinars, and event promotions.
Other requirements:
- Bachelor’s degree in marketing, business, communications, or a related field.
- 1-2 years of experience in digital marketing, content marketing, or a related area (internships included).
- Familiarity with B2B SaaS, no-code/low-code platforms, or technology products is a plus.
- Strong writing and editing skills; comfortable creating content for different formats and audiences.
- Experience with social media platforms, email marketing tools, and basic analytics (e.g., Google Analytics).
- Ability to handle multiple projects and work in a collaborative, remote environment.
- Strong attention to detail, analytical thinking, and a proactive approach to learning.
Perks
Informal dress code
5 days a week
Health Insurance
Annual CTC: Upto 5 LPA
About Clappia
Clappia is a no-code platform that enables businesses to build customized mobile and web apps without coding or other technical complexities. It is best used in streamlining the business operations of any organization. The company was founded in 2017 by two IIT Kharagpur alumni and is headquartered in Bangalore, India. It is a self-funded and profitable company that serves multiple Fortune 500 companies, governments, and SMEs throughout the world.
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