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SEO Specialist

2 months ago

kochi, India WORKSENT Full time
Work Experience: 2 - 4 years
Work Location: Kochi
We are looking for an SEO/SEM Expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization.
Research and implement search engine optimization recommendations.
Research and analyze competitor advertising links.
Develop and implement link building strategy.
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Skills:
• 2-4 years of proven SEO experience
• Conduct keyword research and competitive analysis.
• Optimize website content, meta tags, and HTML elements.
• Perform on-page and technical SEO audits and recommend site structure, speed, and mobile optimization adjustments.
• Monitor, track, and report on key SEO metrics using Google Analytics and Ahrefs.
• Collaborate with content and design teams to create SEO-friendly content.
• Keep up to date with search engine algorithm changes and trends.
• Develop strategies for long-term SEO growth, including backlink building, content expansion, and technical optimization.
• Collaborate with content and design teams to Create and curate engaging social media content, including posts, images, and videos.
• Develop and execute strategies to increase the audience on LinkedIn and Reddit platforms.
• Engage in Online communities ( Reddit, LinkedIn, Facebook ) to build more brand visibility and promotions.