Creative Copywriter

About Iblix Digital Iblix Digital is a creative marketing agency working with 60+ D2C and Shark Tank brands across India. We specialise in Ad production, Meta ads management, and social media strategy for fast-scaling D2C brands. We are looking for a Creative Copywriter who can merge creativity with performance, someone who writes not just to sound good, but to sell, engage, and build brand identity across platforms. Key Responsibilities 1. Write sharp, high-converting copy for Video ADS, Social media content, Meta ads Copy as well as Founder led content. 2. Develop creative scripts for UGC videos, influencer campaigns, brand storytelling, and performance ads. 3. Maintain consistent brand tone and messaging across all digital touch points. 4. Collaborate with Video Editors, Clients, and marketing teams to align copy with visuals and campaign goals 5. Research industry trends, competitor campaigns, and customer insights to inform creative strategy. 6. Ideate content angles and messaging frameworks optimised for engagement and performance metrics. Requirements 1. 2–3 years of proven experience as a copywriter/content writer in a digital agency, D2C brand, or e-commerce company. 2. Strong portfolio showcasing ad copies, scripts, and campaign messaging across formats. 3. Excellent command over English—both written and spoken with a focus on clarity and persuasion. 4. Ability to write for multiple formats: short-form (ads, reels, ) and long-form (YouTube video, product explainer ). 5. Strong project management and time-handling skills under tight deadlines. Preferred Qualifications 1. Experience writing for beauty, wellness, fashion, or lifestyle sectors. 2. Knowledge of ad funnels, customer behaviour, and writing copy that converts in mobile-first experiences. 3. Familiarity with performance metrics (CTR, CPC, ROAS) and iterative testing of creatives. Education Bachelor’s degree in English, Mass Communication, Marketing, Journalism, or related field. Copywriting or digital marketing certifications are a plus Location: Mani Casadona, Newtown, Kolkata Type: Full-time (On-site) Send your portfolio and CV to with the subject line: Copywriter – Iblix Digital