Senior Content Writer

1 month ago

India Annachy (by Saravana Stores) Full time

Senior Content Writer

About Us: We are a fast-growing e-commerce venture backed by a well-established South Indian retail chain with over 50 years of legacy. Our mission is to provide a seamless and innovative online shopping experience to millions of value-conscious customers. We're building our technology platform from the ground up, and we need a dynamic, hands-on technology leader to spearhead this effort.

Role Overview :

The Content Writer creates high-quality bilingual content in Tamil and English for marketing, including blog posts, newsletters, and push notifications. They set SEO guidelines for product listings, ensuring consistency and quality. The role also involves analyzing competitor strategies, supporting social media content, monitoring trends, and producing engaging blog content that aligns with the brand's voice.

Bilingual Proficiency: Create high-quality content in both Tamil and English.

Content Creation: Develop engaging content for both online and offline marketing activities, including blog posts, newsletters, and promotional materials.

Push Notifications: Craft compelling push notification content that captures attention and enhances user engagement.

Product Listing Quality : The Content Writer is responsible for setting SEO guidelines for product titles and descriptions, ensuring they are optimized for search engines and aligned with brand voice. They will also ensure content consistency and quality across all product listings.

Competitive Benchmarking: Analyze content strategies of similar brands to identify best practices and innovative ideas, ensuring we stay ahead in the market.

Social Media Strategy: Support in creating and managing content for our social media channels, engaging our audience and building our online presence.

Trend Monitoring: Stay updated on current industry trends and emerging topics to produce timely, relevant content that engages our audience.

Blog Content: Write informative and entertaining blog posts that reflect our brand voice.

Why Join Us:

We are not any start-up - We enjoy the trust of crores of customers, from the retail chain legacy

You will get to play a pivotal role in building a high-growth company from the ground up - a unique opportunity to shape the future of value e-commerce, for tens of crores of customers, starting with South India.

Attractive compensation and benefits for the right candidate; Esops in future, as appropriate.

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