Biddable Lead

3 weeks ago

bangalore, India Annalect India Full time
Location: Chennai, Coimbatore, Bangalore, Hyderabad
Experience: 5 to 7 years
Skills: Programmatic, Ad operations, Search & Social, Team Handling
About Annalect India
We are an integral part of Annalect Global and Omnicom Group, the second largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes: three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science.
Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together
This is an exciting role and would entail you to
- Team Leadership: Manage a team of search and social media specialists, providing guidance, mentorship, and support. Foster a collaborative and high-performing team environment to achieve departmental and client goals
- Client Relationship Management: Serve as a primary point of contact for clients or stakeholders, understanding their business objectives, and maintaining strong relationships. Provide strategic recommendations, campaign updates, and insights to clients, ensuring their satisfaction and retention
- Managing Programmatic, Search & Social campaigns end to end including setup, optimizations & reporting.
- Creation of detailed Search & Social media plans in line with business objectives and campaign brief
- Translates business KPIs in channel KPIs
- Creation and set up of the campaign
- Management of search campaigns on time on budget on target
- Tracks performance in reporting & dashboards
- Analysis and optimization of the campaigns
- Works with Meta, Google & Bing team to troubleshoot performance related issues.
This may be the right role for you if you have
- Bachelor's degree in marketing, advertising, business, or a related field (a relevant Master's degree is a plus)
- Proven experience (typically 10+ years) in search engine marketing (SEM) and social media marketing, preferably in a leadership or managerial role
- Knowledge of search engine platforms, such as Google Ads, Bing Ads, and social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, etc.
- Managed performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD
- Proficiency in using web analytics tools (e.g., Google Analytics) and social media analytics platforms
- Excellent project management skills with the ability to prioritize tasks and manage multiple campaigns simultaneously
- Strong leadership and team management abilities,

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