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Content and Social Media Marketing Manager
2 weeks ago
Rustic Wisdom is dedicated to promoting holistic health and wellness through personalized programs that emphasize sustainable lifestyle changes. Our goal is to help our clients achieve peak health and well-being by providing comprehensive support and resources.
Performance Marketing: Plan, execute, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), YouTube, LinkedIn, and other relevant channels. Analyze campaign performance and continuously optimize based on KPIs such as CPL, CPA, CTR, ROAS, and conversions. Develop, implement, & manage media strategy to align with Rustic Wisdom's business goals.
Define key performance indicators (KPIs) for media campaigns.
Conduct market research to identify trends and audience preferences.
Content Creation
Create, curate, and manage published content (images, video, written, and audio) that aligns with Rustic Wisdom's values and goals.
Design and oversee a social media content calendar.
marketing, sales) to ensure content aligns with broader campaigns.
Community Management
Develop and maintain a voice for the brand that aligns with Rustic Wisdom's identity.
Monitor, track, and report on feedback and online reviews.
Use social media marketing tools such as Hootsuite, Buffer, etc., Analyze data and generate reports on key metrics.
Adjust strategies based on analytics to improve performance.
Work with designers to ensure content is informative and appealing.
Liaise with marketing, sales, and product development teams to ensure brand consistency.
Proficiency in using social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram).
Experience with social media management tools (e.g., Knowledge of web design, web development, CRO, and SEO.
Adobe Creative Suite).
Basic understanding of HTML and CSS.
Proven work experience as a Performance Marketing, Media Manager or similar role.
Excellent written and verbal communication skills.
Strong understanding of social media KPIs.
Ability to deliver creative content (text, image, and video).
Familiarity with web design and publishing.
Creative thinker with a passion for social media and digital marketing.
Marketing Director
Marketing Team, Sales Team, Design Team
Performance Metrics
Engagement rates on social media platforms.
Traffic generated from social media to the website.
Conversion rates from social media campaigns.
2–5 years of hands-on experience with Google Ads, Facebook Ads Manager, and other paid platforms.
~ In-depth knowledge of GA4, Google Tag Manager, Meta Pixel, Conversion API, and remarketing strategies.
~ Strong experience in content planning, social media trends, and brand storytelling on social platforms.
~ Ability to analyse and report on campaign performance using tools like Google Analytics, Meta Insights, LinkedIn Analytics, etc.
~ Creative thinking with excellent communication, copywriting, and stakeholder management skills.
Bachelor's or Master's degree in Marketing, Communications, Digital Media, or related field.
Certification in Google Ads, Meta Blueprint, or similar platforms.
Experience working in startups, D2C, or Healthcare environments is a plus.
Familiarity with tools like Canva, Buffer, Hootsuite, Notion, SEMrush, or HubSpot.