Senior Digital Marketing Specialist

3 weeks ago

thane, India Light and Shade Events Full time

About the Role:A leading marketing and event production company in Mumbai is seeking a passionate and experienced Digital Marketer to join their team and work with their prestigious US-based wellness client.Are you a digital marketing professional with 3 to 6 years of experience working in a dynamic agency environment? Are you looking to make the switch to a client-side role where you can expand your skillset and take on more diverse challenges?This is an exciting opportunity for a digital marketer whos tired of being a cog in the agency machine and is ready to take ownership, drive real impact and expand skillset across the entire digital marketing landscape with a hands-on role that offers exposure to best-in-class systems and tools. Here, youll have the chance to dive deep into various functions, ranging from CRM system operation, landing page creation, and email marketing systems to website analytics, search engine optimization, social media management, and more.This isn't your typical agency role where you're confined to one tiny piece of the puzzle. Instead, you'll be a key player with the opportunity to own and manage a wide range of digital initiatives.Compensation:Up to INR 5 lacs per month (up to INR 60 lacs per year), commensurate with experience and skillset.We believe in rewarding talent, skills, and dedication. The final offer will be based on the depth of your expertise, the value you bring to our team, and your ability to drive results for our client.Why This Role?Versatility and Growth: Unlike specialized roles in larger agencies, this role is designed for those who thrive on variety. You’ll work across multiple digital marketing functions, gaining exposure to a wide range of responsibilities.Enterprise-Grade Tools: Get hands-on experience with industry-leading CRM systems, email marketing platforms, social media tools, website analytics, and more. Elevate your skills using enterprise-grade technology.Impactful Work: Work directly with our US-based wellness client, contributing to their growth and marketing strategies while expanding your skills in a collaborative, dynamic environment.Work-Life Perks: Enjoy a supportive work environment with a 6-day work week (Monday to Saturday). We also provide lunch and snacks on-site, ensuring you’re fueled for the day.What You’ll Do:CRM Management: Operate and optimize our enterprise-grade CRM system to drive campaigns, customer engagement and retention.Landing Pages: Design and build high-converting landing pages that drive results.Email Marketing Mastery: Craft compelling email campaigns, manage email automation workflows, and analyze performance.Website Optimization: Analyze website traffic and implement strategies to enhance user journey and conversions.SEO & Content: Boost organic visibility through keyword research, on-page optimization, and content strategy.Social Media Savvy: Manage social media channels, create engaging content, analyze metrics and refine campaign performance.Analytics & Reporting: Track key metrics, generate insightful reports, and provide data-driven recommendations.Collaboration: Collaborate closely with our team and the client to ensure alignment on goals and deliverables.What We’re Looking For:Experience: 3 to 6 years in a digital marketing agency with exposure to various tools and platforms.A Results-Oriented Mindset: You're driven to achieve goals and take ownership of your work.Preferred Skillset: You have a breadth of experience across various digital marketing functions and are eager to expand your knowledge even further: email marketing systems, landing page creation, CRMs, SEO, social media tools, analytics, and reporting.Communication: Excellent command of the English language (spoken and written) with the ability to communicate effectively with both internal teams and external stakeholders.Attitude: A proactive, self-starter with a go-getter mentality, capable of problem-solving and taking ownership of projects, driving them to successful outcomes.Location: This is an in-person role, based in our Thane office.What We Offer:Opportunity to transition to the client side and work closely with a US-based wellness brand.The opportunity to make a real difference and contribute to the growth of a dynamic company.Exposure to diverse digital marketing functions and industry-leading marketing technologies to enhance your breadth of skills.A friendly and inclusive workplace with meals and snacks provided.If you’re ready to take the next step in your career and leverage your agency experience in a more versatile, impactful role, we’d love to hear from you

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