Social Media Copywriter

1 week ago

Delhi, India Toast Full time

Hiring a Social Media Copywriter (English, Remote) - for TOASTHi, I’m Simran - posting this on behalf of our founder, Aditi.At TOAST, we’re building something intentional - and if you’ve ever looked at a brand’s post and thought, “This could’ve been written better,” you might be one of us.This isn’t your typical “we’re hiring” post.This is a we-care-about-words-and-their-weight kind of post.We’re looking for a social media copywriter - someone who can write with rhythm, research, and range.Someone who doesn’t just fill captions but crafts them.Not someone who asks ChatGPT to “make this sound witty.”Someone who knows how to make words sound like a person .What you’ll do Write social media copy — captions, carousel copy, and short-form campaigns — for TOAST and our clients.Adapt tone and style across different brands — from grounded to playful, bold to warm.Research before you write — understand the audience, industry, and intent behind every post.Collaborate with design and strategy teams so words and visuals flow seamlessly.Bring fresh ideas and creative angles for recurring content (launches, brand stories, campaigns).About our clients We don’t usually take on IT, healthcare, finance, or heavy tech projects — so if your strengths lie more in creative or culture-driven industries, you’ll fit right in.You should have2–4 years of writing experience (agency, brand, or freelance).A strong command of English — tone, brevity, and nuance matter.Experience writing for social-first content (Instagram, Facebook, Youtube, Pinterest, sometimes TikTok).Curiosity — you like understanding how a brand feels , not just what it sells.Proficiency in: Google Docs, Notion, Grammarly, and Canva.To apply Email — Subject: Social Media Copywriter – Your NameInclude:A short intro — who you are and what kind of brands or tones you love writing for.4–5 short-form samples — captions, carousel copy, or campaign snippets that show your range.Your top 3 niches — what industries or topics you enjoy and understand best (e.g. lifestyle, travel, F&B, entrepreneurship, wellness, etc.).Your writing process — how do you decide what to write, what do you research, and how do you approach different brands?Your current availability (part-time / freelance).Your expected freelance arrangement per month - how you prefer to work (e.g. X posts per month or retainer-based).We’re not looking for perfect.We’re looking for people who care about what they create - who can make even a 2-line caption feel something.If that’s you, we can’t wait to read what you’ve written.

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