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Digital manager- spiritual content

2 months ago

Delhi, India PMC Hindi By OneMedia Network Full time

Bringing Meditation to the Masses Pyramid Meditation Channel Hindi is a 24x7 new- age Spiritual Lifestyle TV channel, that aims to spread the awareness of Meditation, Vegetarianism & Pyramid Energy , from a Spiritual Scientific perspective to one and all through positive media, in the National language - Hindi.  We distribute to 5 Crore+ Houses through Tata Play, Jio TV, Siti Cable, DEN Network. We have a Studio-cum-Office space in Green Park, New Delhi. We are a growing team with a total of 40+ individuals, implementing Meditation as a daily work lifestyle. About the Role: We are looking for a Digital Manager to work at the Delhi Office who has the spirit of a multi-tasker bringing together masterpieces to create a positive impact in the World through Content. We are looking out for producers who can help co-create and produce Hindi content. Roles and Responsibilities: Digital Strategy Oversee content strategy and day-to-day execution across 4 You Tube Channels and Social channels like Facebook, Instagram Promotions strategy for monthly new TV Shows and Guided Meditations Paid and organic search, social advertising to promote the brand Oversee and manage the website design/development team to ensure the company's web presence is up-to-date, user-friendly, and SEO optimized Create and monitor metrics to measure the effectiveness of digital campaigns and strategies, regularly review analytical reports, and utilize data to improve performance across various digital channels Stay up to date with digital trends and technologies and recommend new initiatives that will benefit the company's digital strategy. New Video Content & Growth Develop monthly new videos basis top search through social and community listening to reach out to new viewers and introduce meditation & spirituality through unique approaches Provide data analysis and metric reporting for our social channels Audience Growth and Engagement Scout You Tube and other digital platforms for potential stories and trends, understand our unique audience set Collaborate with the editorial team to develop story ideas and produce engaging stories Ensure channel branding, metadata, and video descriptions are optimised for search and discoverability in English. Collaboration and Communication Work closely with TV Team, Community team, and social media teams to ensure seamless coordination for distribution of stories Manage channel communications, including social media, blogs, and other owned/earned/paid media Attend regular editorial meetings and contribute with story ideas Platform Management Stay up-to-date with You Tube's features, algorithm changes, and best practices Manage and maintain the You Tube channel's overall health, including copyright and community guidelines compliance Partnerships To keep a look out for all New-Age holistic living practitioners across India and the world that we can tap into and co-create content. Oversee channel business analytics, including reporting, analysis, and optimization Stay upto date with data points on Audience understanding and transform the strategy from time to time Requirements Prior experience in a similar industry is a plus Learning attitude for gathering Spiritual wisdom, meditating and driving a team from within A positive, go-getter attitude that works well in dynamic situations Prior experience of growing Digital channels with exponential growth Post Graduate degree required 10+ years of experience in digital marketing with at least 6-7+ years in team management. Proficiency in many social media platforms (You Tube, Facebook, Twitter, Instagram) Strong oral and written communication skills in both English and Hindi. Proven track record of developing and managing multiple marketing campaigns simultaneously Strong prioritization and time management skills, with a high degree of flexibility. Deep understanding of major social media platforms including analytics and business management tools Creative eye for design and video content