Paid Marketing Expert

22 hours ago


delhi, India remote CMO Full time
*Job Title:* Paid Marketing Expert (Meta Ads, Google Ads & CRM)
*Location:* Remote
*About Us:*
We are a fast-growing agency focused on delivering top-notch digital marketing solutions for eCommerce brands in the Middle East. Our team is committed to driving impactful, data-driven results that help our clients thrive in the competitive eCommerce landscape.
*Role Overview:*
We are looking for an experienced Paid Marketing Expert to manage Meta Ads, Google Ads, and CRM for our eCommerce clients in the Middle East market. This role requires a versatile and analytical marketer who can develop and execute effective paid media strategies while utilizing CRM to enhance customer engagement and retention. The ideal candidate is skilled in creating high-performing campaigns across Meta and Google platforms and understands the importance of CRM in building long-term customer relationships.
*Key Responsibilities:*
- *Meta and Google Ads Management:*
- Plan, execute, and optimize paid campaigns on Meta (Facebook & Instagram) and Google Ads to maximize ROI and achieve client goals.
- Conduct regular A/B testing on creatives, targeting, and bidding strategies to identify top-performing elements.
- Monitor campaign performance, analyze data, and adjust strategies as needed to ensure continuous improvement and alignment with KPIs.
- *CRM Strategy and Management:*
- Develop and manage CRM campaigns to boost customer retention, upsell, and cross-sell opportunities.
- Segment audiences based on behavior, purchase history, and demographics to create tailored email and SMS marketing campaigns.
- Monitor CRM metrics and optimize for engagement, open rates, and conversions.
- *Reporting & Analysis:*
- Generate and present performance reports with actionable insights and recommendations to clients and internal stakeholders.
- Stay updated with the latest trends and best practices in paid media and CRM to drive continuous improvement.
*Qualifications:*
- Proven experience in managing Meta and Google ad campaigns, with a track record of driving successful results for eCommerce clients.
- Strong understanding of CRM best practices, audience segmentation, and customer lifecycle management.
- Analytical mindset with the ability to interpret data and translate it into actionable marketing strategies.
- Excellent communication skills for clear client interactions and reporting.
- Knowledge of the Middle East market and consumer behavior is highly desirable.
- Proficiency in Arabic is a plus but not required.
*Why Join Us?*
- Opportunity to work with leading eCommerce brands in the Middle East.
- A collaborative work environment focused on growth and innovation.
- Competitive salary and benefits package

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