Manager Marketing Innovation

2 days ago

Bangalore, India Tata Consumer Products Full time

Key Deliverables in this role

Financial Outcomes

Launch & Sustain innovations

  • Participate in Identifying opportunity areas to grow business in Organic India through geographic expansion, range extension or new product introduction
  • Follow stage-gate innovation process and be the business custodian throughout development process. Own the P&L and marketing mix during the launch prep.
  • Create launch & sustenance plan for pilots in line with business objectives for Organic India
  • Deliver topline & bottom-line of the launch and manage inventory/working capital for new launches in Organic India
  • Deliver the plan in full in liaison with sales and in line with agreed timelines
  • Own A&P for the projects and 360 degree marketing plan. Own the P&L through the pilot.
  • On successful pilot launch, plan for scale up and handover to category teams post validation of proof of concept
  • Analyze and present NPD performance update and present recommendations / interventions to strengthen/scale up/kill the product launch
  • Actively support various cost control and waste minimization initiatives
  • Ongoing evaluation of launched brand performance and initiate corrective actions to improve brand salience amongst the target audience

Customer Service

Responsible for GTM plan and execution, which consists of

  • Work closely with Ecom, MT, GT team to create the GTM strategy
  • Be the key stakeholder in project management – Drive CFT to ensure regulatory, packaging, product, production, financials and other legs of the project work smoothly till product delivery to market
  • Feedback post launch across retailers, consumers of NPD and take continuous actions to deliver targeted objective

Internal Processes

  • Create the marketing mix & brand assets including packaging, logo, brand book
  • Work closely with agencies and internal teams to deliver the project on time
  • Expereince to analyze and understand consumer trends data to ideate on new innovation opportunities

Innovation and Learning

Create the innovation pipeline

  • Participate in the Organic India innovations pipeline process from ideation, concept development to project management
  • Create a sharp marketing mix for the brand and buzz worthy launch and communication plan
  • Build deep consumer understanding the consumers behaviours to develop products that are in line with TCP’s business strategy

Critical success factors for the Role

  • 4-6 years of marketing experience
  • Must have min 2-3 years’ experience in innovation/marketing
  • MBA from a premier B-school

Desirable success factors for the Role

  • Good communication skills and stakeholder management capabilities
  • Exposure to sales would be an advantage
  • Familiarity with the consumer goods, FMCG, Beverage, personal care, marketing (brand/category/Innovation) domain knowledge and an understanding of its challenges and opportunities
  • Design thinking:
  • Communicate consumers’ requirements throughout the business to ensure that their needs and desires are the focus of future activity
  • Uses qualitative market research tools to identify need gaps; can translate consumer desires into brand development opportunities
  • Promote understanding of the core values and personality of the brand

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