Social Media Strategist

4 days ago

pune, India Digikore Digital Full time

Job Title: Social Media Strategist

Location: Pune

Company: Digikore Digital

About Us:

We are a results-driven digital marketing agency focused on helping e-commerce and B2C brands thrive in the digital landscape. Our team creates engaging social media strategies that drive brand growth and leverage the power of user-generated content (UGC) to build trust and community.

Job Description:

We’re seeking a skilled Social Media Strategist with a passion for social media, brand storytelling, and user-generated content, with specific experience in driving e-commerce growth. This role involves developing high-impact strategies across social platforms that resonate with online consumers and maximize engagement through UGC, influencer partnerships, and organic content.

Key Responsibilities:

  • Develop Social Media Strategies for E-commerce Growth:
  • Create and implement social media strategies that drive traffic, sales, and customer loyalty for e-commerce brands.
  • Focus on tactics that increase visibility and engagement, using a combination of organic and paid social media techniques.
  • Drive UGC and Community Engagement:
  • Encourage and curate user-generated content that highlights product use and builds brand authenticity.
  • Foster a community of brand advocates by engaging with followers, facilitating discussions, and resharing UGC on brand channels.
  • Content Strategy and Planning:
  • Collaborate with content creators, designers, and photographers to produce visually appealing, on-brand content (stories, reels, posts) that drives e-commerce engagement.
  • Manage content calendars to ensure a steady stream of engaging, trend-aligned content that resonates with the target audience.
  • Influencer Partnerships and Brand Collaborations:
  • Identify, engage, and manage relationships with influencers and micro-influencers to amplify reach and drive product awareness.
  • Develop collaborative campaigns that feature UGC and resonate with e-commerce consumers, encouraging sharing and word-of-mouth growth.
  • Analytics and Performance Tracking:
  • Utilize analytics tools to track and report on social media performance, providing insights on engagement, reach, conversion, and UGC impact.
  • Optimize social media strategies based on performance data, with a focus on maximizing ROI and growth for e-commerce brands.
  • Trend Spotting and Competitive Analysis:
  • Stay updated on industry trends, new social media features, and competitor strategies within the e-commerce and DTC space.
  • Integrate insights into the strategy to keep the brand’s social media presence fresh, relevant, and impactful.

Qualifications:

  • Experience: Minimum of 5-6 years in social media strategy, with proven success in the e-commerce sector, ideally within a digital marketing agency or similar setting.
  • Platform Proficiency: Advanced knowledge of key social media platforms (Instagram, TikTok, Pinterest, etc.) and tools like Meta Business Suite, analytics software, and scheduling tools.
  • Creative Eye and Brand Storytelling Skills: Ability to craft engaging, on-brand content that inspires UGC and fosters brand loyalty.
  • Data-Driven Mindset: Strong analytical skills, with experience in using data to optimize strategies and report on social media performance.
  • Communication and Collaboration: Excellent communication skills, with experience working cross-functionally to execute cohesive social strategies.

Preferred Qualifications:

  • Experience managing UGC and influencer marketing programs for e-commerce brands.
  • Background in scaling B2C brands through social media and UGC initiatives.
  • Familiarity with digital marketing practices like SEO, email marketing, and paid media for e-commerce growth.

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