Senior Web Graphic Designer

1 week ago

Mumbai, India Bombay Ad Cartel Full time
Experience: 3-4 years
*** Bombay Ad Cartel (BAC) is a Mumbai-born, full-stack creative & digital agency where timeless brand craft meets modern media hustle. We build identities, campaigns, packaging, content, and websites for brands that want both legacy and likes. We’re hiring a Senior Graphic & Web Designer (3–4 years) to be our go-to visual problem solver with a graphic-first mindset. 70% of your week will live in brand systems, campaigns, packaging, print/OOH, and social design. 30% will be web/UI: clean, conversion-friendly landing pages, component-based layouts, and tidy handoffs. Old-school fundamentals, new-age pace.

a) Graphic Design (≈70%)
Brand Systems & Identity: Develop logos, visual languages, typography stacks, color systems, iconography, and brand guidelines.
Campaign & Content: Craft multi-channel campaign assets (social, OOH, print, digital banners, email headers) with sharp visual hierarchy and on-brand storytelling.
Art Direction: Plan and oversee shoots (photo/video), moodboards, styling cues, and reference decks; b) Web/UI (≈30%)
Design landing pages and lightweight sites in Figma with components/auto-layout, clear grids, and mobile-first thinking.
Handoffs & QA: Prepare redlines/specs, export assets, work with dev on feasibility, review staging links, and log fixes.
Performance Creatives: Translate campaign ideas into high-performing web banners and conversion-friendly page sections (hero, pricing, FAQs, CTAs).

Mentorship: Review junior work, share standards, and champion file hygiene (naming, versioning, libraries).
Sell the work—clearly explain choices, cite references, and tie design to outcomes.
Iteration: Incorporate feedback and data without losing craft (taste + testing, not taste vs. testing).

3–4 years in an agency or fast-paced in-house team with a portfolio spanning brand, campaign, packaging, print, and social (web work showcased too).
~ Strong command of Adobe CC (Illustrator, Photoshop; InDesign for long-form/print) and Figma (components, auto-layout, prototyping basics).
~ Proven experience preparing print-ready files: color management, bleeds, dielines, emboss/foil/spot UV specs.
~ Working knowledge of web basics (responsive principles, asset optimization, HTML/CSS constraints).
~ Illustration/iconography chops; light 3D familiarity (Blender/C4D) is a plus.
Experience with e-commerce creatives (A+ content, Amazon/Flipkart assets) and performance-driven design.
Familiarity with CMS workflows (Webflow/WordPress) and SEO-aware layout thinking.
Comfort with A/B testing and reading basic analytics to iterate intelligently.
Design Fundamentals: Brand & Systems Thinking: Speed with Standards: Ship fast, stay consistent; Web/UI Literacy: Art Direction & Collaboration: Work smoothly with copy, strategy, performance, dev, and vendors.
If you're a creative visionary with a passion for storytelling through design and animation, we invite you to apply and be part of our journey toward delivering exceptional visual experiences.

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