Healthcare manager, brand manager

4 days ago


Mumbai, India Cholayil Private Limited Full time

Brand Manager – Innovation Location: Marketing Qualification & Experience Education: MBA/PGDM from a Tier 1 or Tier 2 Business School Experience: 5–6 years of relevant experience in brand management and new product development (NPD) within the FMCG sector Expertise in creative strategy, brand storytelling, and communication development across ATL, BTL, and digital platforms High level of project management and cross-functional leadership capability Proficiency in data-driven marketing decisions , leveraging tools such as Nielsen and IMRB HHP Prior experience in competitive, high-penetration FMCG categories (e.g., soaps, oils, talc) preferred Lead the innovation pipeline for the brand — identify and size new business opportunities aligned with consumer trends and brand strategy Develop and implement brand and communication strategies to drive awareness, consideration, and trial for new launches Partner with research, creative, and media agencies to develop impactful campaigns Collaborate with R&D, Packaging, Operations, and Finance teams to ensure flawless project execution Drive creative and artwork development aligned with brand guidelines Monitor brand performance metrics (RMS, HHP, brand health scores) and identify growth opportunities Someone with strong analytical rigor, creative acumen, and execution excellence—capable of turning consumer insights into market-winning innovations.


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