Graphic Designer
2 weeks ago
Company: Nilaya Eco Homes
Location: Ranchi, Jharkhand
About Us At Nilaya Eco Homes, we craft living environments that nurture both inner and outer well-being. Our homes are designed for openness and expansion, going beyond the ordinary to foster physical and mental growth. Integrating the five elements—earth, water, fire, air, and space—we offer expansive spaces that promote freedom and balance between community connection and personal privacy.
Position Overview We are looking for a Graphic Designer with strong skills in videography, copywriting, AI chat prompting, and content creation to join our team. This role is crucial in building and enhancing our brand and project awareness through visually compelling content that communicates our value proposition. Based in Ranchi, this full-time position requires close collaboration with the brand strategist to develop engaging and cohesive materials for both online and offline platforms.
Key Responsibilities Graphic Design & Content Creation Design visually captivating graphics for social media, website, and print materials that reflect Nilaya’s commitment to sustainable and holistic living.
Develop creative assets that align with the brand’s identity and messaging, showcasing Nilaya’s unique living spaces and themes.
Design promotional materials like flyers, brochures, and other marketing collateral for both digital and print media.
Videography & Video Editing Shoot and edit high-quality videos for promotional campaigns, project highlights, and customer testimonials.
Create video content that brings Nilaya’s sustainable lifestyle ethos to life for social media, website, and marketing events.
Collaborate with the team to capture the essence of Nilaya’s eco-living philosophy through video storytelling.
Copywriting & Theme-Based Content Development Write clear and engaging copy that complements visual designs and strengthens the brand’s message.
Develop theme-based content that emphasizes Nilaya’s value proposition, such as sustainable living, wellness, and community.
Craft messaging and taglines for campaigns, ensuring consistency across all marketing channels.
Brand Representation Ensure consistency in brand representation across all visual and written content.
Collaborate with the brand strategist to develop content that effectively communicates Nilaya’s vision, values, and lifestyle proposition.
AI Chat & Prompting Integration Develop AI chat prompts and conversational flows to engage website visitors and social media followers.
Leverage AI tools to assist in content creation, idea generation, and design enhancements.
Content for Online & Offline Campaigns Design materials for digital campaigns, including banners, ads, social media posts, and website assets.
Develop print materials such as brochures, flyers, event collateral, and other promotional content.
Customer Integration & Storytelling Create visuals and copy that highlight customer stories, project milestones, and testimonials.
Emphasize Nilaya’s holistic living experience, fostering deeper engagement and loyalty within the community.
Collaboration & Innovation Work closely with the marketing and project teams to brainstorm and implement creative ideas.
Stay updated with design trends, digital marketing strategies, and innovations in AI tools to incorporate fresh approaches into the content strategy.
Required Qualifications Bachelor’s degree in Graphic Design, Visual Arts, Communications, or a related field.
2-4 years of experience in graphic design, videography, and copywriting, ideally within the real estate or lifestyle industries.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing software such as Adobe Premiere Pro or Final Cut Pro .
A strong portfolio showcasing a range of design, video, and written projects .
Familiarity with AI tools for content creation , chat prompt development, and design.
Excellent communication and collaboration skills for working with cross-functional teams.
Preferred Skills Knowledge of motion graphics and animation .
Experience with social media content creation and digital marketing.
Familiarity with UX/UI design principles for an improved user experience.
Basic understanding of SEO principles to enhance content reach and engagement.
Budget Salary Range: ₹1,80,000 - ₹2,40,000 per annum, based on experience and skills.
Additional Benefits: Performance-based incentives and other benefits.
Why Join Us? At Nilaya Eco Homes, you’ll be part of a dynamic team committed to redefining living spaces through creativity, sustainability, and innovation. Your work will help build a brand that values holistic well-being and sustainable living. Join us in crafting environments that inspire, uplift, and promote a balanced lifestyle.
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